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FashionLifestyle

‘Wear Your Attire as it Pleases You’: Sana Safinaz’s Latest Summer Campaign MAHAY’s Concept is a Conversation Starter

by Sahrish Shakeel May 16, 2022
written by Sahrish Shakeel May 16, 2022
LEADHers
WhatsApp Image 2022 05 16 at 5.20.46 PM
713
Sana Safinaz’s latest summer campaign MAHAY’s concept, has become the latest topic of discussion.

An image from the brand’s latest summer campaign showcasing women dressed in Afghani style burqas made out of unstitched cloth has caught our attention. The concept behind this image is ‘wear your attire as it pleases you”.

The brand wants to make its unstitched cloth its consumer’s canvas so they can showcase their freedom. Everyone has the right to express themselves the way they want to. Sana Safinaz embodies this concept with its latest collection.

A Beautiful Concept Indeed

The photo was captioned, “Stitch these designs not with needles but with the threads of your mind and your soul. Weave them with the intricacies of your heart and your courage. Let our collection be an extension of you – the essence of your resilience and your beauty. Your clothes, your choice, and your celebration of life in an elegant and affordable way.”

Adaptive-Tec
View this post on Instagram

A post shared by Sana Safinaz (@sanasafinazofficial)

View this post on Instagram

A post shared by Sana Safinaz (@sanasafinazofficial)

View this post on Instagram

A post shared by Sana Safinaz (@sanasafinazofficial)

View this post on Instagram

A post shared by Sana Safinaz (@sanasafinazofficial)

Here is how people reacted on Instagram:

“This is a beautiful concept, actually. Islam shows how a modest woman should dress up. And anyway, this is a part of our long-gone culture when our ancestral women used to wear burqa. Sana Safinaz, your concept of wear a dress how it may please you is a good idea. Much appreciated,” wrote a user on Instagram.

“I am speechless. What is this??? Just doesn’t make sense to me”, wrote another user

“Nun in the veil”, commented someone.

“Asa lagta hai k lawan k fareshty agayeee”, said a user.

Burqa-Inspired Outfits by Designer Richard Quinn Makes it to the Runway at London Fashion Week 2022. Read the full story here:

London-Irish designer Richard Quinn has showcased burqa-inspired outfits in his latest runway show at London Fashion Week 2022. Even though this was the beginning of what Quinn described as “protective” hoods with portholes, we think the outfits are inspired by the burqa, which Muslim women wear to cover their bodies and hair as part of their faith. As per Vogue Runway, the Quinn protective hoods with portholes remind the fashion world of “the famous 1965….

Burqa-Inspired Outfits by Designer Richard Quinn Makes it to the Runway at London Fashion Week 2022

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

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