Saturday, June 25 2022
Top Posts
Fawad Khan to Make Debut in Ms Marvel...
“Women Can Accomplish Anything They Set Their Mind...
TikTok Releases First Album of Viral Hits
Mehwish Hayat Makes Her Debut as a Djinn...
‘Girls are No Less Than Boys’ Says Pakistani...
Punjab Government to Provide Scooties to All Female...
Is Akshay Kumar’s Upcoming Film ‘Raksha Bandhan’ a...
On This World Music Day, Spotify Celebrates K-Pop...
5 Pakistanis Nominated For TC Candler’s ‘The 100...
Remembering Benazir Bhutto’s Lifetime Achievements on Her 69th...
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us
WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Aly Mustansir, Medialogic Pakistan Gives Us Insights on Trends with…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Media Marketing

      KE’s Roshni Bajis Connect with Over 380,000 Households

      May 27, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Startups

      First Women Entrepreneurs in Pakistan’s Fintech Space Raise $3 M for Oraan to…

      September 28, 2021

      Startups

      5 Online Businesses Women Can Start from Home

      July 19, 2021

      Success Stories

      5 Pakistani Women in Business & Technology Who Are Changing the World

      June 6, 2022

      Success Stories

      Pakistani Dur-e-Aziz Amna & Shawana Shah Make it to Forbes 30 Under 30…

      May 30, 2022

      Success Stories

      Pakistani Eye Surgeon Who Works as VA on Upwork Receives Help from Entrepreneur…

      May 6, 2022

      Success Stories

      Because She Can: Wardah Moazzum Amin Ophthalmology Resident at AKUH on How She…

      April 7, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Sustainability

      Effie Awards 2022: “Sustainability will be Part of Briefs, Conversations in Marketing &…

      February 22, 2022

      Sustainability

      Pakistani Artist Sara Shakeel Accuses Fast Fashion Brand SHEIN of Stealing Her Artwork

      October 20, 2021

      Sustainability

      Al Karam’s Winter Campaign Receives Backlash for Promoting New Outfits For Every Occasion…

      October 20, 2021

      Business

      Pakistani Eatery Swing Continues to Use Gangubai Kathiawadi Ads Despite Backlash

      June 20, 2022

      Business

      Pakistani-American Suneera Madhani’s Enterprise Becomes Orlando’s First $1 Billion Fintech Unicorn

      June 18, 2022

      Business

      Zara Turkey’s Latest Ad Receives Massive Backlash & Outrage Over Disrespect of Food

      June 16, 2022

      Business

      Pakistani Brand Jam-e-Shirin to Take Appropriate Action After Placement Without Permission in Dua…

      June 16, 2022

  • News
    • News

      Punjab Government to Provide Scooties to All Female Employees

      June 22, 2022

      News

      5 Pakistanis Nominated For TC Candler’s ‘The 100 Most Beautiful Faces 2022’

      June 22, 2022

      News

      #GirlsEduMatters Trends on Twitter in Pakistan

      June 20, 2022

      News

      Pakistan’s First Diaper Station in Men’s Room Opens in Dolmen Mall Karachi on…

      June 19, 2022

      News

      Pakistan Cricket Board Suspends Coach Nadeem Iqbal Over Molestation Allegations

      June 18, 2022

  • Tech
    • Technology

      TikTok Releases First Album of Viral Hits

      June 24, 2022

      Technology

      Pakistani TikToker Arrested & Fined for Recording Video in Masjid-e-Nabwi

      June 11, 2022

      Technology

      Apple Announces iOS 16, MacBook Air & MacBook Pro with M2 at WWDC…

      June 7, 2022

      Technology

      Safar Saheli: Govt to Launch App for Women Safety During Commute

      June 4, 2022

      Technology

      Meta introduces special designed Earth Day stickers and features across their platforms to…

      April 22, 2022

  • Sports
  • Video
    • Culture Effie Awards Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Effie Awards

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      Effie Awards

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      Effie Awards

      What does empowerment mean to you?

      February 18, 2021

      Effie Awards

      Effie Pakistan Jury Members Share Their Opinion: Local Brand Ambassador Vs Foreign Brand…

      February 16, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      LEADHers

      WOW360 LEADHers featuring Dr Ayesha Mian (Pakistan’s leading psychologists) with Farhat Kapadia Mehboob

      January 14, 2022

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Video

      Candid Conversation with Sania Saeed on Kamli, a film by Sarmad Khoosat

      May 24, 2022

      Video

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

FashionLifestyle

‘Wear Your Attire as it Pleases You’: Sana Safinaz’s Latest Summer Campaign MAHAY’s Concept is a Conversation Starter

by Sahrish Shakeel May 16, 2022
written by Sahrish Shakeel May 16, 2022
LEADHers
Sana Safinaz’s latest summer campaign MAHAY’s concept, has become the latest topic of discussion.

An image from the brand’s latest summer campaign showcasing women dressed in Afghani style burqas made out of unstitched cloth has caught our attention. The concept behind this image is ‘wear your attire as it pleases you”.

The brand wants to make its unstitched cloth its consumer’s canvas so they can showcase their freedom. Everyone has the right to express themselves the way they want to. Sana Safinaz embodies this concept with its latest collection.

A Beautiful Concept Indeed

The photo was captioned, “Stitch these designs not with needles but with the threads of your mind and your soul. Weave them with the intricacies of your heart and your courage. Let our collection be an extension of you – the essence of your resilience and your beauty. Your clothes, your choice, and your celebration of life in an elegant and affordable way.”

Adaptive-Tec
View this post on Instagram

A post shared by Sana Safinaz (@sanasafinazofficial)

View this post on Instagram

A post shared by Sana Safinaz (@sanasafinazofficial)

View this post on Instagram

A post shared by Sana Safinaz (@sanasafinazofficial)

View this post on Instagram

A post shared by Sana Safinaz (@sanasafinazofficial)

Here is how people reacted on Instagram:

“This is a beautiful concept, actually. Islam shows how a modest woman should dress up. And anyway, this is a part of our long-gone culture when our ancestral women used to wear burqa. Sana Safinaz, your concept of wear a dress how it may please you is a good idea. Much appreciated,” wrote a user on Instagram.

“I am speechless. What is this??? Just doesn’t make sense to me”, wrote another user

“Nun in the veil”, commented someone.

“Asa lagta hai k lawan k fareshty agayeee”, said a user.

Burqa-Inspired Outfits by Designer Richard Quinn Makes it to the Runway at London Fashion Week 2022. Read the full story here:

London-Irish designer Richard Quinn has showcased burqa-inspired outfits in his latest runway show at London Fashion Week 2022. Even though this was the beginning of what Quinn described as “protective” hoods with portholes, we think the outfits are inspired by the burqa, which Muslim women wear to cover their bodies and hair as part of their faith. As per Vogue Runway, the Quinn protective hoods with portholes remind the fashion world of “the famous 1965….

Burqa-Inspired Outfits by Designer Richard Quinn Makes it to the Runway at London Fashion Week 2022

Have something to add? Let us know in the comments section below.

For more news and updates, stay tuned to Wow 360.

MAHAYSana Safinaz
0 comment
0
FacebookTwitterPinterestEmail
Sahrish Shakeel

previous post
Trust in Journalism Critical to Strengthen Democratic Values and Accountability
next post
Zainab Salman Dedicates Latest Campaign ‘Pyaare Baba’ to Fathers who Raised Strong, Beautiful Daughters

Related Posts

What is Mom Guilt & 5 Ways to...

June 20, 2022

5 Cool Fabrics to Beat the Heat in...

June 19, 2022

8 Benefits of Plant-Based Diet for Women &...

June 19, 2022

7 Tips & Tricks For Solo Female Travellers...

June 18, 2022

Female Body Activists are Using TikTok to Raise...

June 18, 2022

Puma’s Run XX Nitro has been Designed Specifically...

June 10, 2022

Breast Cancer Amongst Women May Finally Become History...

June 7, 2022

Green is the New Black for Pakistani Celebrities...

June 2, 2022

Why Butterfly Sanitary Napkins are the Best &...

May 27, 2022

Fly Jinnah’s First Female Cabin Crew Cadets Graduate,...

May 20, 2022
wow360 Facebook
Subscribe wow 360 Youtube Channel
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube
Footer Logo
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us

@2021 - All Right Reserved.

WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Aly Mustansir, Medialogic Pakistan Gives Us Insights on Trends with…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Media Marketing

      KE’s Roshni Bajis Connect with Over 380,000 Households

      May 27, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Startups

      First Women Entrepreneurs in Pakistan’s Fintech Space Raise $3 M for Oraan to…

      September 28, 2021

      Startups

      5 Online Businesses Women Can Start from Home

      July 19, 2021

      Success Stories

      5 Pakistani Women in Business & Technology Who Are Changing the World

      June 6, 2022

      Success Stories

      Pakistani Dur-e-Aziz Amna & Shawana Shah Make it to Forbes 30 Under 30…

      May 30, 2022

      Success Stories

      Pakistani Eye Surgeon Who Works as VA on Upwork Receives Help from Entrepreneur…

      May 6, 2022

      Success Stories

      Because She Can: Wardah Moazzum Amin Ophthalmology Resident at AKUH on How She…

      April 7, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Sustainability

      Effie Awards 2022: “Sustainability will be Part of Briefs, Conversations in Marketing &…

      February 22, 2022

      Sustainability

      Pakistani Artist Sara Shakeel Accuses Fast Fashion Brand SHEIN of Stealing Her Artwork

      October 20, 2021

      Sustainability

      Al Karam’s Winter Campaign Receives Backlash for Promoting New Outfits For Every Occasion…

      October 20, 2021

      Business

      Pakistani Eatery Swing Continues to Use Gangubai Kathiawadi Ads Despite Backlash

      June 20, 2022

      Business

      Pakistani-American Suneera Madhani’s Enterprise Becomes Orlando’s First $1 Billion Fintech Unicorn

      June 18, 2022

      Business

      Zara Turkey’s Latest Ad Receives Massive Backlash & Outrage Over Disrespect of Food

      June 16, 2022

      Business

      Pakistani Brand Jam-e-Shirin to Take Appropriate Action After Placement Without Permission in Dua…

      June 16, 2022

  • News
    • News

      Punjab Government to Provide Scooties to All Female Employees

      June 22, 2022

      News

      5 Pakistanis Nominated For TC Candler’s ‘The 100 Most Beautiful Faces 2022’

      June 22, 2022

      News

      #GirlsEduMatters Trends on Twitter in Pakistan

      June 20, 2022

      News

      Pakistan’s First Diaper Station in Men’s Room Opens in Dolmen Mall Karachi on…

      June 19, 2022

      News

      Pakistan Cricket Board Suspends Coach Nadeem Iqbal Over Molestation Allegations

      June 18, 2022

  • Tech
    • Technology

      TikTok Releases First Album of Viral Hits

      June 24, 2022

      Technology

      Pakistani TikToker Arrested & Fined for Recording Video in Masjid-e-Nabwi

      June 11, 2022

      Technology

      Apple Announces iOS 16, MacBook Air & MacBook Pro with M2 at WWDC…

      June 7, 2022

      Technology

      Safar Saheli: Govt to Launch App for Women Safety During Commute

      June 4, 2022

      Technology

      Meta introduces special designed Earth Day stickers and features across their platforms to…

      April 22, 2022

  • Sports
  • Video
    • Culture Effie Awards Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Effie Awards

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      Effie Awards

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      Effie Awards

      What does empowerment mean to you?

      February 18, 2021

      Effie Awards

      Effie Pakistan Jury Members Share Their Opinion: Local Brand Ambassador Vs Foreign Brand…

      February 16, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      LEADHers

      WOW360 LEADHers featuring Dr Ayesha Mian (Pakistan’s leading psychologists) with Farhat Kapadia Mehboob

      January 14, 2022

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Video

      Candid Conversation with Sania Saeed on Kamli, a film by Sarmad Khoosat

      May 24, 2022

      Video

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022