A leading soap brand for women, Lux has come out with a praise-worthy campaign that alerts them to detect breast cancer in its infancy.
The brand came out with an iconic soap launched with a ‘The Soap with a Lump’ initiative by Unilever and Wunderman Thompson. It was redesigned with a difference – a simple lump. The innovation encourages women to examine their breasts for any lumps and abnormalities as early as possible.
For a soap brand, the concept is mindblowing as the consumer comes face-to-face with the product while in the shower and is reminded to check for lumps and abnormalities.
Here’s the Real Deal:
The distinctive trait of this newly launched soap is that the lump doesn’t dissolve over time while the soap does, hence reminding women to check for lumps and abnormalities every day while showering when they are alone in the privacy of their bathroom.
Unilever and Wunderman Thompson have collaborated with technical experts, designers, soap manufactures, and a leading cancer oncologist to ‘design the first-ever soap that uses the sense of touch to help alert women, to be on the lookout for signs of anything irregular.’
Executive Vice President, Global Skin Cleansing, Unilever India, Samir Singh, said, “This initiative is personal. Everything about it and the people involved in bringing it to life – across Unilever/Lux, Wunderman Thompson, and the Indian Cancer Society is personal and done with the sole objective of increasing awareness about breast cancer.”
Watch Lux – The Soap with a Lump Below:
As per the Journal of the Pakistan Medical Association (JPMA), in Pakistan, approximately 90,000 new cases are diagnosed every year, out of which 40,000 women die. Lack of breastfeeding, diet, less parity, and smoking are associated with breast cancer in women. A short breast examination can often prevent cancer and protect women from the most horrifying and horrendous nightmare of their lives.
7 Pakistani Brands Committed to Raise Awareness on Breast Cancer this Pinktober. Read the full story here:
October is officially a breast cancer awareness month across the globe. As per the Journal of the Pakistan Medical Association (JPMA), in Pakistan, approximately 90,000 new cases are diagnosed every year, out of which 40,000 die. Besides that, lack of breastfeeding, diet, less parity, and smoking are most significantly associated with breast cancer in women.
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