A lot has been said and written about how the COVID-19 pandemic wrecked the world economy by shuttering businesses and causing massive layoffs across all industries. Whilst the majority of the world scurried for an effective response to contain the impact of COVID-19, global social media giant, Meta Inc. (erstwhile Facebook Inc.), apart from its phenomenal support on health and access to verified information, leveraged its expertise for economic recovery worldwide including Pakistan.
Meta, through its ‘Rise program’, is coming to the aid of advertisers, marketers, and agency folks who bore the brunt of economic slowdown in the wake of the pandemic.. ‘Rise’ was initially launched in Brazil in 2020 which has now grown to 18 global markets including Pakistan to create an inclusive community of individuals; advertisers and marketing professionals, dedicated to developing their personal and professional goals. Meta will provide the community with the tools, guidance, and inspiration to help them move forward and turn their vision into reality.
The program will prove instrumental in enhancing employability and supplementing the career growth of budding as well as experienced professionals at all levels of the industry. Now that the Meta Rise program is set to launch in Pakistan, the platform will help our advertising and marketing professionals to continue their journey of personal growth and career advancement, by developing new skills and enhancing existing proficiencies.
The program will span over two months, where the participants will have access to free lectures, training modules, online content, and workshops to help them ‘learn’, ‘grow’, and ‘thrive’; the three fundamental pillars of Meta’s Rise Program are a statement of individuals of what to expect. With the possibility of participants gaining knowledge essentially crafted based on international standards, the local advertising industry will be sure to gain exposure.
In addition, by jumping on to the course, participants can look forward to multiple touchpoints for community engagement, knowledge sharing, discussion, and live streaming for Rise Pakistan; including local Facebook Groups and Splash, which is an event registration platform with an event calendar functionality provided through its Hub feature.
The arrival of RISE Pakistan is an exciting prospect for all of the industry. The launch of the program will be held at the beginning of next month. Where anyone who wishes to register can attend. It is as simple as visiting the link here.
