Here’s How Pakistan’s Zunaira Ansari is Upcycling Fast-Fashion Waste

• Zunaira Ansari, an artist from Karachi, gained significant attention and new customers after Malala Yousafzai shared viral photos of custom-painted shoes created by Ansari.
• Ansari was commissioned by Malala’s husband, Asser Malik, to design shoes with truck art motifs, which he gifted to Malala during their trip to the 2023 Oscars.
• Alongside her custom artwork, Ansari upcycles old clothes, combining creativity with eco-friendly practices to offer unique, sustainable fashion pieces.

Zunaira Ansari, an artist and entrepreneur from Karachi, has experienced a surge in followers and orders after Nobel laureate Malala Yousafzai shared viral photos of custom-painted shoes created by Ansari.

Ansari was commissioned by Asser Malik, Malala’s husband, to paint traditional truck art designs on a pair of shoes that he later gifted to his wife during their trip to Los Angeles for the 2023 Oscars.

Recalling her reaction when Malik first reached out, Ansari said she was in disbelief about the opportunity. “I was so excited to tell my sisters that I’d be painting shoes for Malala,” she shared in an interview with Arab News. “It only felt real when she posted the pictures on Instagram.”

 

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A post shared by Malala Yousafzai (@malala)

Since Malala’s post, Ansari’s business has flourished, drawing in new customers. “When she shared the photos on Instagram, I started seeing real earnings,” Ansari said.

Malik discovered Ansari’s work on Twitter and explored her website for more designs. Together, they decided on a concept that celebrated both Malala’s heritage and Pakistan’s vibrant truck art tradition.

After receiving the shoes from Malik, Ansari immediately began working on the design.

Reflecting on her artistic journey, Ansari described art as a source of peace and fulfillment. “I’ve been passionate about art from a young age. When people began recognizing the value of my work, I turned it into a business in 2019,” she explained, adding that she transformed her passion into a profession.

Her artwork, which often showcases her love for nature, also highlights her concerns about climate change.

“My room is green because I enjoy painting in a peaceful environment,” Ansari said. “The rising temperatures and environmental issues inspire me to paint more greenery. The world needs to be greener and cleaner.”