Sunday, September 24 2023
Top Posts
Merub Moiz Awan Talks About ‘Beela’ Violence Against...
Pakistan’s Iconic Chocolate Paxy’s is Coming Back
Officer of the Year: Pakistani Policewoman Gets Award...
World’s Largest Women’s Marathon Invites Pakistanis to Join...
Made in Alipur: Empowering Rural Women in Pakistan
Meet Mehwish Aftab Breaking Stereotypes As a Young...
Korean Government Announces Fully Funded Scholarships for International...
Pakistani Women React to ‘Dulhan Course’ Ad
Study Finds 84% of Women Unaware of the...
World’s First Hijab Sculpture Established in Birmingham
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us
WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability Women in Leadership All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Wives have the Right of Maintenance & Muslim Men Must Provide at all…

      August 5, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Master MoltyFoam’s Latest Ad Ft. Mahira Khan Highlights 1 of 4 Ever-Married Women…

      July 20, 2022

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Startups

      Here’s How FemTech is Revolutionizing Healthcare for Women

      May 2, 2023

      Startups

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Success Stories

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Success Stories

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Success Stories

      Meet Female Police Officer Beenish Fatima Leading the Cyber Crime Wing, FIA in…

      August 28, 2023

      Success Stories

      Quetta’s Jalila Haider Opens a Handicraft Centre for Empowering Hazara Women

      August 24, 2023

      Sustainability

      Ayesha Chundrigar Launches Eco-Friendly Handmade Pet Products Using Ocean Waste

      September 14, 2022

      Sustainability

      Aliza Ayaz, UN Ambassador for Climate Change Pens Down Heart-Felt Note About Failing…

      July 20, 2022

      Sustainability

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Women in Leadership

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Women in Leadership

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Women in Leadership

      Pakistani Businesswoman Huma Fakhar Nominated for Global Woman Inspiration Award

      June 19, 2023

      Women in Leadership

      Empowering the Educators: Dr Hafsah’s Insights on Overcoming Gender-Based Hurdles in Teaching

      May 23, 2023

      Business

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Business

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Business

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Business

      Karachi Biennale Holds First Ever PechaKucha Communication Workshop for Emerging Artists Across Sindh…

      August 29, 2023

  • News
    • News

      World’s First Hijab Sculpture Established in Birmingham

      September 20, 2023

      News

      Sephora Ad Showing Hijabi Footballers Ignites Controversy in France

      September 19, 2023

      News

      Saudi Arabia’s Ministry Announces Dress Code for Muslim Women Visiting for Umrah

      September 18, 2023

      News

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      News

      Swedish Woman Converts to Islam for Love

      September 16, 2023

  • Tech
    • Technology

      AI: Are Chatbots a Threat to Human Relationships?

      August 7, 2023

      Technology

      11mn Pakistani Women Do Not Have Digital Identities

      August 6, 2023

      Technology

      Pakistan Launches World’s First AI TV Talk Show

      July 21, 2023

      Technology

      Meet Pakistan’s First AI Female News Anchor Fatima Khan

      July 18, 2023

      Technology

      NASA Invites Karachi’s Bisma Salangi to the United States for Her Brilliant Invention

      July 15, 2023

  • Sports
  • Video
    • Culture Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      Video

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      Video

      Impact Stories: Zainab Khan’s Journey, Housewife to Karate Champion

      April 3, 2023

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

CelebritiesFeaturedSocial Issues

Fans Disappointed at Ayeza Khan for Endorsing ‘Faiza Beauty Cream’

by Hareem Zafar October 9, 2020
written by Hareem Zafar October 9, 2020
LEADHers
WhatsApp Image 2020 10 09 at 11.33.35 PM
1.5K

The famous Ayeza Khan is under fire for endorsing Faiza Beauty Cream after the latest advertisement started airing a few days ago. The beloved actress with her 7.2 million followers on instagram, disappointed fans for being the face of a harmful and toxic ‘fairness’ cream that is banned in many countries for its carcinogenic content.

The Meray Pass Tum Ho starlet shared the ad clip on her official Instagram account and received a lot of backlash. Her fans definitely expected better from the celebrity, who according to them, should have been more mindful about endorsing such a harmful product.

In the ad Ayeza can be seen calling Faiza Beauty Cream her ‘Kamyaabi ki wajah’. 

Adaptive-Tec
View this post on Instagram

Faiza beauty cream. Directed by: @aabidali1 Dop @asradkhan PR @422talent @murad_kazmi422 @mansoormahlaqa styled by @anilamurtaza hair and makeup @omayrwaqar wearing @zainabsalmanstudio

A post shared by Ayeza Khan (@ayezakhan.ak) on Oct 5, 2020 at 7:49am PDT

One of the most popular and highest paid actresses of today, endorsing a skin lightening product, especially after the whole ‘Fair & Lovely to Glow & Lovely’ global shift and the media outcry forcing the Black Lives Movement, is shocking and truly disappointing.

Makes people wonder if the actress had been living under a rock and labelled her action and behaviour as ‘reckless’ and ‘tone deaf’. 

These stars have a public forum and a massive following; young girls idealise them and what they stand for. Promoting a skin lightening product and calling it ‘her reason to success’ is telling young girls how they can never be successful if they don’t look fair and beautiful.

Here is how Twitter & Instagram fans reacted after seeing the ad:

Ayeza Khan inFaiza Beauty Creme Ad 🤮. A good way of teaching young girls that they can't gain AITEMAAD and can't be successful in life if they have a dark skin colour. When will this society grow up?!? #AyezaKhan #FaizaBeautyCream

— ربیعہ🇵🇰 (@rabeayaarbskro) October 7, 2020

Ayeza Khan is doing some faiza beauty cream ad. She literally takes up everything she gets offered for I guess 😶

— Orin 🌸🌺🌼 (@MawkishSpirit) October 6, 2020

so this aiza doing faiza beauty cream ka ad .. when they stop doing all these "gora krny walay ad?" , we're fine and satisfied with our comlexion.

— 🦋 (@Chaaiiholic_) October 7, 2020

#AyezaKhan is one of the most popular actresses in Pakistan today yet she chose to do the Faiza Beauty Cream ad? Has she been living under a rock? After all the progress we’ve made to challenge negative views about skin colour this year alone!? Tone deaf much.

— Jawairia Rants (@its_jawairia) October 9, 2020

A few even accused her of using expensive brands products herself and misleading the viewers just for a few extra bucks! The fans really are furious this time.

Pakistan’s Deep Rooted Obsession with Skin Whitening- is there an end?

A country that is obsessed with skin whitening, and believe that only ‘gora rang’ can make them more beautiful and confident, where colorism and racism is rooted deep since generations, it is no doubt that fairness creams are sold in abundance to the masses.

Faiza Beauty Cream Small - Door Town Beauty Products

However, a report by the BBC that was compiled back in 2017 had highlighted how harmful these creams are for health since they contain huge amounts of mercury, and other poisonous chemicals.  Some are even cancer causing.

BBC London ran a story in 2017 and revealed a list of harmful skin whitening creams sold by Pakistani brands- the list included Faiza Beauty Cream, Golden Pearl Cosmetics and Stillman’s cream. Moreover, the report stated how Faiza Beauty Cream contains 0.54% of toxic mercury.

Fines for harmful skin whitening creams

'Poisoning for profit' – fines for harmful skin whitening creams

Posted by BBC London on Friday, January 13, 2017

This year had witnessed massive development and growth in terms of rejecting colorism and accepting people feeling confident in their own skin. Every brand is shifting towards inclusivity- including Glow & Lovely in their recent campaign.

Coming a long way from this deep rooted colonial thinking to Ayeza endorsing a brand like Faiza Beauty Cream, pushes us right back to where we started from!

Celebrities who refused to endorse Fairness creams in Pakistan

It is so heart-breaking to see that even in 2020, many Pakistani are still obsessed with fair skin and treat other people on the basis of their complexion. Due to this obsession, this country has become the perfect market for companies that sell fairness products.

However, it is even shocking that a number of famous celebrities also agree to endorse such products and are we think that they are kind of promoting colourism in the country.

Luckily, there are also a number of actors as well who publicly deny promoting such brands and encouraging young girls to be comfortable on their own skin.

Same here 🙋🏻‍♀️ Always turned down all fairness product endorsements. The amount of melanin in your skin has nothing to do with how beautiful you are.
If we ALL responsibly refuse whitening endorsements, it might cause a shift in the market. We have the power to change the narrative https://t.co/KSKh1XZ0yB

— Momina Mustehsan (@MominaMustehsan) June 5, 2020

 

Actresses such as Sanam Saeed, Mahira Khan, Ayesha Omar and even Amna Illyas recently revealed how they will never be brand ambassadors for skin lightening creams.

View this post on Instagram

My dark skin won’t be the reason I fall. No matter the shackles of colonisation or the micro-aggressions, I’ll set my goals and achieve them all. xx 𝑨𝒎𝒏𝒂 𝑰𝒍𝒚𝒂𝒔

A post shared by Amna Ilyas (illy) (@aamnailyas) on Sep 30, 2020 at 7:26am PDT

Read more here:

Pakistani Stars Who Refused To Endorse Fairness Creams

Have something to add to this article? Share in comments below.

Stay tuned for more interesting articles and updates.

ayeza khanayeza khan endorses faiza beauty creamfaiza beauty cream
0 comment 0 FacebookTwitterPinterestEmail
Hareem Zafar

previous post
Shaniera Akram Appeals To CBC Again Regarding Pollution of Karachi & it’s Beaches
next post
Gul Ahmed’s Breast Awareness Campaign ft. Sanam Saeed Highlights the Importance of a Mammogram This Pinktober

Related Posts

Merub Moiz Awan Talks About ‘Beela’ Violence Against...

September 23, 2023

Made in Alipur: Empowering Rural Women in Pakistan

September 22, 2023

Pakistani Women React to ‘Dulhan Course’ Ad

September 21, 2023

Sephora Ad Showing Hijabi Footballers Ignites Controversy in...

September 19, 2023

Maheen Muhammad’s Tragic Transformation to Dolphin Ayaan: A...

September 14, 2023

Netizens React to Pakistani Drama Mayi Ri Showing...

September 12, 2023

KB24: Waheeda Baloch Appointed as Karachi Biennale’s First...

September 12, 2023

Mein Kahani Hun Shares Eye-Opening Narrative on  Society’s...

September 11, 2023

12 Women Raped Daily in Punjab: WAR Report

September 9, 2023

United Nation Report Claims ‘World Is Failing Women’

September 9, 2023
banner edited 300x250 1 1024x854 1
PHOTO 2021 01 01 16 59 29
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube
Footer Logo
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us

@2023 - All Right Reserved.

WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability Women in Leadership All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Wives have the Right of Maintenance & Muslim Men Must Provide at all…

      August 5, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Master MoltyFoam’s Latest Ad Ft. Mahira Khan Highlights 1 of 4 Ever-Married Women…

      July 20, 2022

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Startups

      Here’s How FemTech is Revolutionizing Healthcare for Women

      May 2, 2023

      Startups

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Success Stories

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Success Stories

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Success Stories

      Meet Female Police Officer Beenish Fatima Leading the Cyber Crime Wing, FIA in…

      August 28, 2023

      Success Stories

      Quetta’s Jalila Haider Opens a Handicraft Centre for Empowering Hazara Women

      August 24, 2023

      Sustainability

      Ayesha Chundrigar Launches Eco-Friendly Handmade Pet Products Using Ocean Waste

      September 14, 2022

      Sustainability

      Aliza Ayaz, UN Ambassador for Climate Change Pens Down Heart-Felt Note About Failing…

      July 20, 2022

      Sustainability

      Exclusive: Amal Clooney Women’s Empowerment Award Winner Tanzila Khan Makes Major Announcements

      June 29, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Women in Leadership

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Women in Leadership

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Women in Leadership

      Pakistani Businesswoman Huma Fakhar Nominated for Global Woman Inspiration Award

      June 19, 2023

      Women in Leadership

      Empowering the Educators: Dr Hafsah’s Insights on Overcoming Gender-Based Hurdles in Teaching

      May 23, 2023

      Business

      7 Muslim Women Entrepreneurs Who Shaped History

      September 20, 2023

      Business

      Jazeela Aslam to Serve as First Female Registrar of the Supreme Court

      September 18, 2023

      Business

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      Business

      Karachi Biennale Holds First Ever PechaKucha Communication Workshop for Emerging Artists Across Sindh…

      August 29, 2023

  • News
    • News

      World’s First Hijab Sculpture Established in Birmingham

      September 20, 2023

      News

      Sephora Ad Showing Hijabi Footballers Ignites Controversy in France

      September 19, 2023

      News

      Saudi Arabia’s Ministry Announces Dress Code for Muslim Women Visiting for Umrah

      September 18, 2023

      News

      Pakistan’s First Astronaut Namira Saleem Gears Up for Historic Space Journey

      September 16, 2023

      News

      Swedish Woman Converts to Islam for Love

      September 16, 2023

  • Tech
    • Technology

      AI: Are Chatbots a Threat to Human Relationships?

      August 7, 2023

      Technology

      11mn Pakistani Women Do Not Have Digital Identities

      August 6, 2023

      Technology

      Pakistan Launches World’s First AI TV Talk Show

      July 21, 2023

      Technology

      Meet Pakistan’s First AI Female News Anchor Fatima Khan

      July 18, 2023

      Technology

      NASA Invites Karachi’s Bisma Salangi to the United States for Her Brilliant Invention

      July 15, 2023

  • Sports
  • Video
    • Culture Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      Video

      Independence Day : The Pioneering Women of Pakistan, LEADHers

      August 14, 2023

      Video

      Impact Stories: Zainab Khan’s Journey, Housewife to Karate Champion

      April 3, 2023

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022