Women have been performing spectacularly in the startup space and we are so inspired. This space is not merely a boy’s arena anymore as it has been conquered by beautiful, talented forces of women who are ready to unleash their talent onto the world and leave a mark.
It isn’t just about cooking in the house kitchen, it is about transitioning that rare talent into a successful business! While the Pakistani society still feeds on gender stereotypes and inequalities, women in the entrepreneurial space find it hard to ward off everyday challenges that are thrown at them, just because they aren’t men. Be it any kind of start-up, the struggle to battle stereotypes is real because not many can achieve what these women have.
Luckily, these women have made it to where they are today because of undying support from families and their unparalleled talent.
Here we have compiled a list of five successful food start-ups founded by super talented female entrepreneurs who are responsible for bringing a shift in the online food industry and paving ways for the rest to follow.
1. Coco Loco- Founded by Hira Ansari
A professional baker, residing in Karachi, Pakistan, Hira Ansari kickstarted CocoLoco six months back, knowing little about the journey and where it would take her.
A talented baker and a sweet soul, Hira charms her customers with her impeccable baking skills, (trust me, her brownies and cookies are chocolate covered chunks from heaven) and excellent customer service- someone who goes out of her way to please a customer.
View this post on Instagram
You loved our cookies and went crazy over the brownies. Imagine a box full of all that and much more :O This Eid Ul Adha, we have poured all the chocolate goodness in one box for you, we call it 𝐓𝐇𝐄 𝐃𝐄𝐒𝐒𝐄𝐑𝐓 𝐁𝐎𝐗 It contains: – 2 Oreo Brownies – 2 Nutella Brownies – 6 Chocolate Chunk Cookies – 1 large Hershey's Cookies – 1 Salted Caramel Brownie trifle Customize your order with a personalized note of your choice Order for yourselves or gift this it to your loved ones and make their Eid chocolicious! Taking orders now. Dm or WhatsApp (+92 343 1220796) to place orders Available for pickup and delivery #Eid #eidmubarak ##eiddesserts #food #foodporn #foodphotography #foodstagram #foodie #cocoloco #foodiesofinstagram #foodblog #foodphotography #swot #foodblogfeed #huffposttaste #foodgasm #foodography #karachi #pakistan #dawndotcom #creativefood #vscofood #hautecuisines #foodphotographypk #vscopk #food52 #foodforthought #foodpornshare #imbibegram #foodieofpakistan
Here is what sweetheart baker Hira has to say about her business, while talking exclusively to WOW 360, Hira poured her heart out, revealing how passionate she is about her baking; this is not just about business for her, it’s A LOT more.
I’m Hira Ansari and CocoLoco is my baby. It all began from helping my mom in the kitchen while stirring a cake batter to adorn a cake all myself. I practiced baking cakes, cookies, and food for my family and friends, and their appreciation fueled my interest in art.
My family’s support was the most crucial element in me being where I am today. I joined several cooking classes and experimented at home, where my dad and mom were the headmaster chef. Upon their direction and constant appreciation, I stand here.
Visiting bakeries always used to fancy me where I wrap myself in the aroma with piped out sparkly shiny eyes hoping that one day I’ll have something like this of my own.
View this post on Instagram
Your favourite chocolates in one cake ♥️ Dm to place your order. . . . . . . #cake #birthdaycake #chocolate #chocolatecake #billionaire #Mars #raffaello #kinderbueno #oreo #kitkat #hershey #cadbury #nutella #galaxy #snickers #lotusbiscoff #lotus #ferrerorocher #food #foodporn #yummy #foodie #delicious #yum #tasty #homemade #foodiepics #lindt #dairymilk #chocolatelover
Completing my BBA degree and pursuing teaching as my career, I decided to let this passion fade away with time. I was scared to start it; thousand of questions arose in my mind every day, and on top was, ‘what if I fail?’ This thought haunted me for ages, and one day I had to put my foot down ( thanks or no thanks to corona that I got an ample amount of time). Luckily I was surrounded by people who have always been a source of motivation and inspiration. I still remember my first order, how my entire family and fiancé (consider him family) were all covered in exuberant energy.
The first and the only rule of my business is to treat customers like family and put in the best possible ingredients (and lots of love) to whatever I bake. The kitchen has always been a learning ground for me. I learned how to be responsible and disciplined, but the most important lesson was how just a small box of sweet could put a beautiful smile on someone’s face.
Her passion for her work speaks volumes, and we know she’ll make it big one day!
2. Burmese Bowls & PJ’s Jars- Co-Founded by Javeria Nakhuda & Rahma Nizami
These two super-talented IBA graduates decided to put their exceptional cooking skills to use and start their own hustle that soon turned into a very successful online business. Taking on the world, one delicious Khowswey bowl at a time, these young ladies are a source of inspiration for so many talented women out there.
While talking exclusively to WOW 360, co-founder Javeria had some amazing things to share about her journey with us!
I, from a very young age, was appreciated of my cooking skills and people have enjoyed the food I served them. So when CokeFest 2.0 was happening in 2019, I decided to have a stall of Burmese Khowsweys under the name of Burmese Bowls. It was very well received. We also participated in KarachiEat 2020, with our famous KhowSaMosa Shot, which became very popular. We also cater to orders on a weekly basis.
View this post on Instagram
#Repost @girlgottaeat_ with @make_repost ・・・ Karachi Eat – Day 1 💃🏼 . a quick summary of everything i tried today! ✌🏻 – Singaporean Rice by @saniyaskitchen. Before you judge me, let me explain. No other stall was open by even 4:30 so this ended up being our first pick. 🙈 Not bad though, but nothing extraordinary either. We just opted for it because i have already tried the khousuey numerous times. – Khao-samosa Shots by @burmesebowlskhi – Okay this was interesting and definitely qualifies as ‘festival food’. It was bite sized and promised a burst of flavour in a “shot”. The samosa itself was very tangy and spicy and when gulped with the coconut curry sauce, i think it was a good appetiser. A shot was Rs 70. – Haryali Prawns by @portsidefood. My friends said these were grilled to perfection but wished they could have added more sauce. A serving was Rs 350. – Chili Cheese Dogs and Shackster by @thecheesyboyspk turned out to be my favourite find from Day 1. The buns were so soft, the sauce-meat ratio perfect. Recommended. – Sour Cream and Onion Patties from @hobnob.official. The taste is garlic-y and if you always get the Sour Cream & Onion flavour in chips then you will enjoy this for sure. Rs 120. – Glazed Donuts from @odonutpk. I actually tried two flavours: Glazed and Nutella but thought the glazed ones were so much more fluffier and fresh. – Alpha Nuggets with Poutine from @thenuggettown. This is also one of the busier stalls at KhiEat. Definitely a combination I enjoyed. You can also get their nuggets with mac n cheese just be prepared to wait a bit. – Dirty Korean from @drty.dogs was a great try too. 🌭One can never have too many hot dog options but I like how people are thinking about using better ingredients than what is commercially available at the moment, esp with bread and sausages. – Buttermilk Bao Bun from @pantrykhi. Pantry actually has a very interesting menu. I tried their Buttermilk Bao Bun, Grilled Cheese and Lamb Pockets. If you are a meat lover then opt for the Lamb Pockets first. . Sidenote: Going to a festival can be stressful and windy af so go with friends and layers. 🤷🏻♀️
We have seen during the years that traditional recipes were becoming unpopular and decided to introduce Achaars and Chutneys, under the name of PJ’s Jars, with our grand mother’s recipes. We are trying to stay true to the methods of making these relishes. We are stocked at some of the finest supermarkets in Karachi; Springs, Ebco, Tee Em, Neco’s, Evergreen, Milestones and Fresh Basket.
Homemade relishes at your doorstep!
Our fan favourite are Kashmiri Laal Mirch and Lehsan Chutney, And Gajar Achaar. We aim to make Chutneys and Achaars gourmet, and have introduced Eid Packs, Father’s Day/Mother Day Packs, to make chutneys and achaars cool again. We have done a couple of Collaborations in the past, and have luckily collaborated with amazing women entrepreneurs such as Varah of Firefly and Sabeen of Olive19.
3. Oven Fusion- Founded by Bismah Amin
Over fusion started with a menu offering a range of 6 brownies, they are now offering a range of 10 brownies, a variety of cookies and customised cakes.
It was in 2016 when I started my bachelors at IBA and got ever so busy with the university life. Baking has always been my passion, trying new recipes and taking it for my friends to try out was a routine. On a lucky day, my mom suggested the idea to have an online platform to sell these baked items. I was thrilled by the idea, however it seemed impossible considering the amount of time and effort it needed.
Exactly 1 year later, my mom took up the challenge and dedicated herself to run a small home based bakery through online platforms. It has been nearly 3 years to this amazing journey. The stage where we are now is solely because of my mom’s resilience and strength throughout.
I took charge of the social media platforms, while she manages all operations from baking, deliveries to new product developments. There have been hundreds of challenges that we never saw coming our way, but it only helped us grow better.
4. The Single Plate- Founded by Amna Junaid
A marketeer by profession and a baker by passion, Amna Junaid took the leap of faith and started her own small business after a lot of backing and convincing from friends and family. If you’re looking to satisfy your lotus cake cravings, The Single Plate, is your go-to place!
View this post on Instagram
Lotus Biscoff Cheesecake Crunchy lotus biscoff crust at the bottom. Lotus flavoured, creamy cheesecake in the middle & a layer of melted lotus spread on top with lotus crumbs. Order now! Cutlery: @ecopakonline Packaging: @designbyfaisal Note: Only taking orders for the weekend Special orders for the whole cake during the week Available for delivery (Rs 150/- delivery charges all over Karachi) & pick up from Clifton . . . #LotusBiscoffCheeseCake #LotusCheesecake #LotusSpread #LotusBiscuit #Cheesecake #OrderNow #OrdersOpen #Dessert #InstaDesserts #AllGirlsBlog #CakeOrder #CakeSlice #TheSinglePlate #CheesecakeLove #SweetTooth #DessertsofInstagram
Here is what Amna had to say about her business and how she started:
My motivation has been my love and passion for food. Moreover, few of my really close friend have been my biggest support and motivation behind starting my food blog and then eventually taking orders. Food industry is probably that most booming industry and honestly people won’t stop eating.. lol. I am a big foodie myself & i love to try new things..probably the biggest reason i got into this. Currently i only have lotus cheesecake on my menu but we are adding a couple of new things really soon!
5. Yum by Amna- Founded by Amna Tauqeer
Run by a super talented baker named Amna Tauqeer, Yum by Amna started out as an online business that grew into her opening three bakeries, the third one in Karachi.
From beautifully customised cakes and desserts to decor and giveaways, YUM specialises in birthdays, baby showers, bridal shower and graduation parties’ dessert spreads and customised cakes.
View this post on Instagram
✨ ✨ – – #amnatauqeer #yum #yumbyamna #karachicakes #cakesofinstagram #cakegram #gorgeouscakes #birthdaycakes # gorgeouscakes #cakegram #karachievents #karachibirthdays #customisedcakes #fondantcakes #fondantart #cakeart #cakeartist #dessertconsultant #foodstylist #karachi #desserttable #caketable #weddingcakes #weddingdesserttable #cakesinkarachi #bestcakesinkarachi #cakesforboys #gumpaste #sugarpaste #weddingcakes #weddingcakesinkarachi #bestcakesinkarachi #cakequeen
We wish these fantastic women all the best for their businesses and hope they inspire and encourage more females to step up and venture into businesses of their own. Sky’s the limit!
Stay tuned for more interesting articles and updates.