A new ride hailing app called Vsisters has launched across these cities with a very specific mission to make daily travel safer, more comfortable, and more empowering for women. And in doing so, it’s redefining urban mobility for half the population.
Three big reasons why Vsisters is more than just an app:
- It lets women move around without fear or awkwardness.
- It creates income opportunities for female drivers in a respectful setting.
- It directly addresses the gender gap in access to safe transport.
How It Works: A Familiar App with a Unique Twist
Vsisters works just like any ride hailing platform: you input your destination, set a pickup location, and the app matches you with a nearby driver. But here’s the game changer: both the driver and the passenger are women.
For countless Pakistani women who’ve had uncomfortable or unsafe experiences while commuting, this one feature changes everything. The concept is simple, but the comfort it provides? Immeasurable.
Safety First, Always
Safety isn’t just part of Vsisters’ brand message; it’s in the app’s DNA. Every driver undergoes background checks, completes safety training, and is given access to emergency response tools. The rides are GPS-tracked, and passengers can share their route with family members in real time.
The focus on female drivers also makes it easier for women to join the workforce in a sector traditionally seen as male-dominated. It’s not just safer transport; it’s safer employment.
The Price of Security: A Concern for Many
While the concept has been applauded across social media, one issue keeps popping up: affordability. A 42-minute ride costs around Rs. 650 for a bike, Rs. 1,193 for a regular car, and Rs. 2,200 for an AC ride. Compare that to InDrive, where the same routes cost significantly less Rs. 347 for a bike and around Rs. 785 for a car.
The Vsisters team has acknowledged the challenge and is reportedly exploring options like ride pooling and promotional discounts to make the service more accessible.
Building More Than a Brand
Vsisters isn’t just a business; it’s a shift in thinking. It addresses a deep rooted issue many women in Pakistan face daily: the constant negotiation of personal space and safety. The app is already inspiring copycats and conversations. More women are signing up to drive, and more families are encouraging their daughters and wives to use it for work, study, or errands. There’s an emotional layer to this success, too. Women feel seen, heard, and respected. For many, that alone is worth the fare.
The Road Ahead
Of course, the journey isn’t without bumps. Pakistan’s transport ecosystem is still chaotic, and sustainable operations require more than good intentions. The team behind Vsisters is reportedly working on partnerships with local governments and NGOs to expand reach and reduce costs. They’re also taking steps to minimize their environmental impact, exploring electric vehicles and better fuel efficiency models. The idea is not just to solve today’s problems, but to build a smarter, kinder future for mobility in Pakistan.
Looking Forward
Vsisters is not a finished story it’s just the first chapter. Every ride completed, every woman who drives or books with confidence, adds to a movement that’s long overdue. The app still has growing pains: pricing, scale, and awareness all need work. But the vision behind it is clear. Vsisters is daring to imagine what travel could look like if safety wasn’t a question mark for women it was a guarantee.
This is more than tech. It’s trust on wheels. And it just might be the start of a future where women don’t have to ask for space they own the road ahead.
