- Influencer marketing has become a lucrative industry, and an Irish university, Southeast Technical University in Carlow, is set to offer a Bachelor of Arts program in Content Creation and Social Media influencing starting in September 2024.
- The four-year program covers various topics, including business, video and audio editing, critical cultural analysis, and creative writing, aiming to prepare students for careers as independent influencers or content creators for organizations.
- Dr. Eleanor O’Leary, a media and communications lecturer at the university, highlighted the significant growth of the influencer sector, which has doubled in value since 2019, now estimated at €14 billion to €16 billion worldwide.
The industry of influencers has rapidly evolved in recent years, becoming a prominent and lucrative sector within the realm of digital marketing and entertainment. In a recent development, an Irish University has announced to offer a first-ever degree in social media influencing.
Influencers are individuals who have amassed a substantial following on social media platforms like Instagram, YouTube, TikTok, and others. They hold the power to sway the opinions and behaviours of their audience, and this influence is leveraged by brands and marketers for promotional purposes.
Irish University offers Degree in Social Media Influencing
The Southeast Technical University in Carlow offers a unique undergraduate degrees to the youth who want to pursue influencing as a full time means of income. Applications for the Bachelor of Arts program in Content Creation and Social Media at the university will be accepted starting in November. The first group of students is scheduled to commence their studies in September 2024.
This four-year program will encompass a range of subjects, including business acumen, video and audio editing, critical cultural analysis, and creative writing.
Degree Aims to Establish Students as Independent Influencers
According to Dr. Eleanor O’Leary, a media and communications lecturer at the university, there is a burgeoning interest in this field, coming from prospective students as well as employers.
Dr. O’Leary pointed out that graduates of the program will be well-prepared to either establish themselves as independent influencers or to craft content for corporations and organizations.
She also highlighted that the sector’s global value has doubled since 2019 and is presently estimated to be within the range of €14 billion to €16 billion worldwide, underscoring its significant growth and potential.
“It’s an area that has a specific set of skills. It draws on existing media and PR and marketing skills but it’s a new area in and of itself as well.”
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