For International Women’s Day this March, Master MoltyFoam has collaborated with SDSM and has released a campaign supporting maternal healthcare for women in underprivileged areas of Pakistan where healthcare facilities, healthcare knowledge, and education for women are scarce.
As part of this collaboration, keeping in mind the importance of midwives, Master MoltyFoam and SDSM will train 100 + midwives so that maternal deaths can be prevented. Additionally, 500 plus safety kits and mattresses have been donated on various occasions.
Maternal Deaths Have Become an Epidemic in Pakistan
In Pakistan, about 1,400 women die every year due to the lack of maternal healthcare at the time of birth. [One death every 37 minutes] (Source: UNFPA Pakistan). Safe to say, maternal deaths have become an epidemic in Pakistan. However, the positive news is that these deaths can be prevented.
70% of Maternal Deaths Can Be Prevented
As per the CDC data, 70% of maternal deaths are treatable and preventable if treated timely with affordable and accessible healthcare services. If women in the underprivileged areas have access to doctors, trained midwives, life-saving treatments, well-equipped facilities, and birth attendants, at least 980 women can be saved.
Check out the Molty Foam ad below:
The ad follows the journey of a doctor in the northern areas of Pakistan, navigating her way to a mother about to give birth. She takes the long and tiring journey to get to her patient and reaches just in time to assist her during her delivery. The ad showcases the scenic views of northern Pakistan and its unique blend of culture.
Previously, the brand has made an outstanding influence through their previous campaigns. These include “Beti Bojh Nahin,” “Pink Ribbon Pakistan”, “Billbeds in Pakistan” etc.
Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on the Gender Gap Divide #BreaktheBias. Read the full story here:
Leading women in Pakistan’s media marketing and advertising industry, Nida Haider, Managing Partner, IAL Saatchi & Saatchi, and Amna Khatib – Paracha, Chief Digital and Strategy Officer, Group M, share their opinion on the gender gap divide in Pakistan. We asked them whether the gender gap divide in Pakistan is changing in the advertising and media marketing industry, and the following is their opinion on the matter.
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