Saturday, June 25 2022
Top Posts
Fawad Khan to Make Debut in Ms Marvel...
“Women Can Accomplish Anything They Set Their Mind...
TikTok Releases First Album of Viral Hits
Mehwish Hayat Makes Her Debut as a Djinn...
‘Girls are No Less Than Boys’ Says Pakistani...
Punjab Government to Provide Scooties to All Female...
Is Akshay Kumar’s Upcoming Film ‘Raksha Bandhan’ a...
On This World Music Day, Spotify Celebrates K-Pop...
5 Pakistanis Nominated For TC Candler’s ‘The 100...
Remembering Benazir Bhutto’s Lifetime Achievements on Her 69th...
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us
WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Aly Mustansir, Medialogic Pakistan Gives Us Insights on Trends with…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Media Marketing

      KE’s Roshni Bajis Connect with Over 380,000 Households

      May 27, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Startups

      First Women Entrepreneurs in Pakistan’s Fintech Space Raise $3 M for Oraan to…

      September 28, 2021

      Startups

      5 Online Businesses Women Can Start from Home

      July 19, 2021

      Success Stories

      5 Pakistani Women in Business & Technology Who Are Changing the World

      June 6, 2022

      Success Stories

      Pakistani Dur-e-Aziz Amna & Shawana Shah Make it to Forbes 30 Under 30…

      May 30, 2022

      Success Stories

      Pakistani Eye Surgeon Who Works as VA on Upwork Receives Help from Entrepreneur…

      May 6, 2022

      Success Stories

      Because She Can: Wardah Moazzum Amin Ophthalmology Resident at AKUH on How She…

      April 7, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Sustainability

      Effie Awards 2022: “Sustainability will be Part of Briefs, Conversations in Marketing &…

      February 22, 2022

      Sustainability

      Pakistani Artist Sara Shakeel Accuses Fast Fashion Brand SHEIN of Stealing Her Artwork

      October 20, 2021

      Sustainability

      Al Karam’s Winter Campaign Receives Backlash for Promoting New Outfits For Every Occasion…

      October 20, 2021

      Business

      Pakistani Eatery Swing Continues to Use Gangubai Kathiawadi Ads Despite Backlash

      June 20, 2022

      Business

      Pakistani-American Suneera Madhani’s Enterprise Becomes Orlando’s First $1 Billion Fintech Unicorn

      June 18, 2022

      Business

      Zara Turkey’s Latest Ad Receives Massive Backlash & Outrage Over Disrespect of Food

      June 16, 2022

      Business

      Pakistani Brand Jam-e-Shirin to Take Appropriate Action After Placement Without Permission in Dua…

      June 16, 2022

  • News
    • News

      Punjab Government to Provide Scooties to All Female Employees

      June 22, 2022

      News

      5 Pakistanis Nominated For TC Candler’s ‘The 100 Most Beautiful Faces 2022’

      June 22, 2022

      News

      #GirlsEduMatters Trends on Twitter in Pakistan

      June 20, 2022

      News

      Pakistan’s First Diaper Station in Men’s Room Opens in Dolmen Mall Karachi on…

      June 19, 2022

      News

      Pakistan Cricket Board Suspends Coach Nadeem Iqbal Over Molestation Allegations

      June 18, 2022

  • Tech
    • Technology

      TikTok Releases First Album of Viral Hits

      June 24, 2022

      Technology

      Pakistani TikToker Arrested & Fined for Recording Video in Masjid-e-Nabwi

      June 11, 2022

      Technology

      Apple Announces iOS 16, MacBook Air & MacBook Pro with M2 at WWDC…

      June 7, 2022

      Technology

      Safar Saheli: Govt to Launch App for Women Safety During Commute

      June 4, 2022

      Technology

      Meta introduces special designed Earth Day stickers and features across their platforms to…

      April 22, 2022

  • Sports
  • Video
    • Culture Effie Awards Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Effie Awards

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      Effie Awards

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      Effie Awards

      What does empowerment mean to you?

      February 18, 2021

      Effie Awards

      Effie Pakistan Jury Members Share Their Opinion: Local Brand Ambassador Vs Foreign Brand…

      February 16, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      LEADHers

      WOW360 LEADHers featuring Dr Ayesha Mian (Pakistan’s leading psychologists) with Farhat Kapadia Mehboob

      January 14, 2022

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Video

      Candid Conversation with Sania Saeed on Kamli, a film by Sarmad Khoosat

      May 24, 2022

      Video

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

Music

Spotify Launches Equal Pakistan to Celebrate Women Artists

Arooj Aftab, Pakistan's first woman Grammy nominee, talks about changing stereotypical social norms as EQUAL Pakistan Ambassador of the Month

by Sahrish Shakeel March 8, 2022
written by Sahrish Shakeel March 8, 2022
LEADHers

In celebration of International Women’s Day and on a continued mission to turn up the volume on Pakistani women creators by giving them a platform to share their content with the world, Spotify brings EQUAL to Pakistan. Through its local version, EQUAL Pakistan, Spotify’s Global Music Program aims to amplify the work of women creators by utilizing the platform’s resources and providing new opportunities for these creators through a globally cohesive and branded experience.

EQUAL Pakistan will spotlight an Ambassador of the Month each month, highlighting their music releases and encouraging fans to discover them, and Pakistani music sensation, Arooj Aftab, will become the first EQUAL Pakistan Ambassador in the month of March.

Arooj Aftab has been making waves in Pakistan’s music scene by racking up not one but two Grammy nominations – first nominated for Best New Artist and again for Best Global Music Performance for “Mohabbat“. Additionally, she will be the first Pakistani artist to perform at Coachella with Harry Styles, Billie Eilish, and Ye as headliners.

Adaptive-Tec

“I am extremely excited to be the first Ambassador of EQUAL Pakistan because this kind of well-structured program will help uplift women in the audio industry of Pakistan,” said Arooj Aftab.

“If I could do something to promote women artists of Pakistan, I would give them all the gigs. All the women working in the music industry are super talented, so the industry should give them a chance to prove themselves and learn from those opportunities to get better at what they are already doing. We hire men by just looking at the potential that they have but in the case of women, we are constantly waiting for them to prove themselves. I think this mindset needs to change.”

Throughout March, Spotify will feature leading women artists on the covers of its most popular playlists, including “Hot Hits Pakistan“, “Angrezi Indie“, “Pakistani Indie 101“, and “Pakistani Pop”.

“South Asian women creators face unique challenges in this male-dominated industry, and Spotify’s EQUAL Pakistan goes the extra mile to elevate women musicians beyond genres,” says Rutaba Yaqub, Spotify Pakistan’s Music Manager. “Our EQUAL Pakistan playlist features women producers, instrumentalists, vocalists, songwriters, and more. The recognition is long overdue, and we invite our listeners to keep discovering and listening to Pakistani women at full volume.”

From Annural Khalid to Farheen Raza Jaffery, Spotify has focused on women’s voices since its launch and opened the door for many new women creators to be discovered by new fans.

The EQUAL Pakistan program includes:

  • EQUAL Pakistan playlist: Pakistan women artists are showcased at full volume on the country’s go-to playlist for discovering and supporting these talented creators. The playlist features diverse women voices, including  Zahra Paracha, Abida Parveen, Wooly and the Uke, Annural Khalid, Maria Unera, and Amna Riaz.
  • EQUAL Destination: Spotify listeners can enjoy listening to some of the most talented women artists from the country via playlists such as EQUAL Pakistan, Top Local Female artists in Pakistan 2021,  Women of Coke Studio, This is Abida Parveen, and This is Noor Jehan on the EQUAL Destination.
  • EQUAL Global Playlist: Featuring EQUAL Ambassadors and women artists from around the world, this playlist will serve as the ultimate listening experience, amplifying the EQUAL class of each month.
  • Artist marketing: Each EQUAL Pakistan Ambassador of the Month will receive organic and on-platform promotion across Spotify’s editorial spaces. This model has proven effective in propelling significant growth on the platform in both the artists’ home countries and beyond. Arooj Aftab will be featured on a billboard in Times Square on March 23 to honour her as Ambassador of the Month.
Arooj AftabSpotify
0 comment
0
FacebookTwitterPinterestEmail
Sahrish Shakeel

previous post
IWD 2022: Sanam Saeed, an establish actress talks about how she chose to #breakthebias
next post
IWD 2022: Pakistani Actress Sanam Saeed Reveals How She Chose to #BreakTheBias

Related Posts

TikTok Releases First Album of Viral Hits

June 24, 2022

On This World Music Day, Spotify Celebrates K-Pop...

June 22, 2022

7 Interesting Facts About Pakistani Rapper Eva B...

June 19, 2022

Spotify continues its journey of acknowledging Pakistani women...

May 20, 2022

Hadiqa Kiani Slams Indian Singer for Producing a...

April 29, 2022

Arooj Aftab Becomes First Pakistani Singer to Perform...

April 19, 2022

Spotify celebrates the spirit of Ramadan with a...

April 11, 2022

Pakistani Musician Arooj Aftab Featured on New York...

March 25, 2022

10 Best OST of Pakistani Dramas from 2022

March 17, 2022

Ali Sethi, Shae Gill’s Pasoori Makes it to...

March 9, 2022
wow360 Facebook
Subscribe wow 360 Youtube Channel
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Youtube
Footer Logo
  • About Us
  • Write for Us
  • Careers
  • Privacy Policy
  • Terms Of Service
  • Contact Us

@2021 - All Right Reserved.

WOW 360
  • LEADHers
  • Culture
  • Lifestyle
  • Entertainment
  • Business
    • EFFIE AWARDS 2021 EFFIE AWARDS 2022 Entrepreneur Media Marketing Startups Success Stories Sustainability All
      Business

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      EFFIE AWARDS 2021

      PAS Holds its Second Virtual Effie Awards Gala Night

      July 15, 2021

      EFFIE AWARDS 2021

      Effie Awards 2021: Categories & Winner’s List

      July 10, 2021

      Business

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      EFFIE AWARDS 2022

      Effie Awards 2022: Categories & Winner’s List

      April 2, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Ehmer Kirmani, Imagery Producer & Film Director Talks About the…

      March 21, 2022

      EFFIE AWARDS 2022

      Leading Women in Pakistan’s Media Marketing & Advertising Industry Share Their Opinion on…

      March 3, 2022

      EFFIE AWARDS 2022

      Effie Awards 2022: Aly Mustansir, Medialogic Pakistan Gives Us Insights on Trends with…

      March 3, 2022

      Entrepreneur

      Daraz & Femprow Come Together to Increase Contribution of Women Entrepreneurs in Pakistan

      May 30, 2021

      Entrepreneur

      5 Women Led Food Business in Karachi That You Must Try

      February 7, 2021

      Entrepreneur

      Pakistan Moves Closer to Train One Million Youth with 100+ eCommerce and Digital…

      February 6, 2021

      Entrepreneur

      Untold Recipes by Nosheen Features Traditional Authentic Pakistani Food Recipes: Interview

      January 15, 2021

      Media Marketing

      Creating More Jobs for Women & Promoting Gender Equality: Khaadi Welcomes $25M Investment…

      May 31, 2022

      Media Marketing

      inDriver launches “Food Ka Pakistan” a Flavorful Journey Project in Collaboration with Bon…

      May 30, 2022

      Media Marketing

      Why Butterfly Sanitary Napkins are the Best & Women will be Disappointed if…

      May 27, 2022

      Media Marketing

      KE’s Roshni Bajis Connect with Over 380,000 Households

      May 27, 2022

      Startups

      5 Pakistani Women-Led Startups That Are Making Waves

      June 8, 2022

      Startups

      Pakistani Startups Raised $375M in 2021

      January 5, 2022

      Startups

      First Women Entrepreneurs in Pakistan’s Fintech Space Raise $3 M for Oraan to…

      September 28, 2021

      Startups

      5 Online Businesses Women Can Start from Home

      July 19, 2021

      Success Stories

      5 Pakistani Women in Business & Technology Who Are Changing the World

      June 6, 2022

      Success Stories

      Pakistani Dur-e-Aziz Amna & Shawana Shah Make it to Forbes 30 Under 30…

      May 30, 2022

      Success Stories

      Pakistani Eye Surgeon Who Works as VA on Upwork Receives Help from Entrepreneur…

      May 6, 2022

      Success Stories

      Because She Can: Wardah Moazzum Amin Ophthalmology Resident at AKUH on How She…

      April 7, 2022

      Sustainability

      Alia Bhatt Makes a Sustainable Fashion Statement by Using 180 Textile Patches &…

      April 18, 2022

      Sustainability

      Effie Awards 2022: “Sustainability will be Part of Briefs, Conversations in Marketing &…

      February 22, 2022

      Sustainability

      Pakistani Artist Sara Shakeel Accuses Fast Fashion Brand SHEIN of Stealing Her Artwork

      October 20, 2021

      Sustainability

      Al Karam’s Winter Campaign Receives Backlash for Promoting New Outfits For Every Occasion…

      October 20, 2021

      Business

      Pakistani Eatery Swing Continues to Use Gangubai Kathiawadi Ads Despite Backlash

      June 20, 2022

      Business

      Pakistani-American Suneera Madhani’s Enterprise Becomes Orlando’s First $1 Billion Fintech Unicorn

      June 18, 2022

      Business

      Zara Turkey’s Latest Ad Receives Massive Backlash & Outrage Over Disrespect of Food

      June 16, 2022

      Business

      Pakistani Brand Jam-e-Shirin to Take Appropriate Action After Placement Without Permission in Dua…

      June 16, 2022

  • News
    • News

      Punjab Government to Provide Scooties to All Female Employees

      June 22, 2022

      News

      5 Pakistanis Nominated For TC Candler’s ‘The 100 Most Beautiful Faces 2022’

      June 22, 2022

      News

      #GirlsEduMatters Trends on Twitter in Pakistan

      June 20, 2022

      News

      Pakistan’s First Diaper Station in Men’s Room Opens in Dolmen Mall Karachi on…

      June 19, 2022

      News

      Pakistan Cricket Board Suspends Coach Nadeem Iqbal Over Molestation Allegations

      June 18, 2022

  • Tech
    • Technology

      TikTok Releases First Album of Viral Hits

      June 24, 2022

      Technology

      Pakistani TikToker Arrested & Fined for Recording Video in Masjid-e-Nabwi

      June 11, 2022

      Technology

      Apple Announces iOS 16, MacBook Air & MacBook Pro with M2 at WWDC…

      June 7, 2022

      Technology

      Safar Saheli: Govt to Launch App for Women Safety During Commute

      June 4, 2022

      Technology

      Meta introduces special designed Earth Day stickers and features across their platforms to…

      April 22, 2022

  • Sports
  • Video
    • Culture Effie Awards Entertainment LEADHers All
      Culture

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Culture

      IWD 2022: Sanam Saeed, an establish actress talks about how she chose to…

      March 8, 2022

      Culture

      IWD 2022: Rida, a mechanical engineer talks about how she chose to #breakthebias

      March 7, 2022

      Culture

      How to obtain Turkish citizenship with a Pakistani passport

      October 26, 2021

      Effie Awards

      CEO’s Share Inspirational Stories on the Different Challenges They Faced

      January 26, 2022

      Effie Awards

      Highlights from the Effie Awards Jury Sessions 2021

      June 30, 2021

      Effie Awards

      What does empowerment mean to you?

      February 18, 2021

      Effie Awards

      Effie Pakistan Jury Members Share Their Opinion: Local Brand Ambassador Vs Foreign Brand…

      February 16, 2021

      Entertainment

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022

      Entertainment

      WOW360 ‘Here & There ‘ with Ayesha Omar and Ahsan Khan Unveiling Rehbra

      April 25, 2022

      Entertainment

      In the spotlight with Mohib Mirza & Sanam Saeed on Ishrat Made in…

      March 3, 2022

      Entertainment

      Ali Rehman Khan is “On the Throne “ in Badshah Begum with WOW360

      March 1, 2022

      LEADHers

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      LEADHers

      “Sports is an important platform to raise awareness on many important issues”, Rubab…

      March 16, 2022

      LEADHers

      Pakistan’s Leading Psychiatrist Dr Ayesha Mian Talks About COVID, Impact of Social Media,…

      January 28, 2022

      LEADHers

      WOW360 LEADHers featuring Dr Ayesha Mian (Pakistan’s leading psychologists) with Farhat Kapadia Mehboob

      January 14, 2022

      Video

      Tanzila Khan is the First-Ever Amal Clooney Women’s Empowerment Award Winner from The…

      June 20, 2022

      Video

      Dr. Mahwish Sharif is the First Hearing Impaired Doctor from Balochistan & an…

      May 31, 2022

      Video

      Candid Conversation with Sania Saeed on Kamli, a film by Sarmad Khoosat

      May 24, 2022

      Video

      Indian Filmmaker Alankrita Shrivastava to Direct Film on Pakistani Social Media Star Qandeel…

      May 18, 2022