- Rummana Hasan has excelled in marketing across FMCG, Medical Nutrition, Consumer Health, and MedTech, shaping iconic brands and reshaping business operations.
- She combines data-driven insights with instinctive decision-making, creating strong corporate cultures that encourage creativity and resilience in her teams.
- Rummana is a passionate advocate for women in leadership and diversity, actively mentoring future female leaders and driving corporate inclusion initiatives.
In the ever-evolving world of marketing, Rummana Hasan has carved an impressive path, making her a key figure in FMCG, Medical Nutrition, Consumer Health, and MedTech.
As the Chief Marketing Officer (CMO) for various renowned global organizations, Rummana’s strategic vision and transformative leadership have built iconic brands and reshaped how businesses operate in highly competitive markets.
Profile Overview
Rummana Hasan is a distinguished marketing professional with a 25-year career spanning across FMCG, Medical Nutrition, Consumer Health, and MedTech industries. A visionary leader, she has held senior roles, including Chief Marketing Officer (CMO) at globally renowned companies like Procter & Gamble (P&G), Nestlé Health Science, and SC Johnson. Her strategic insights and leadership have consistently propelled business transformations in competitive markets, building iconic brands and reshaping business operations.
IBA Alumni and Global Leadership
Rummana, an alumna of the Institute of Business Administration (IBA), has a strong academic background that has laid a strong foundation for her leadership journey. Leveraging her education, she has achieved global leadership positions, navigating through complex markets across six countries. Her multicultural experiences have enriched her approach to brand building and corporate transformation.
Brand Builder with Purpose
Rummana’s approach to marketing is deeply purposeful. She believes in creating brands that resonate on a personal level with consumers, fostering emotional connections that last. At the core of her success is her ability to nurture creativity and resilience within her teams by fostering a psychologically safe corporate culture where bold, innovative ideas can thrive.
Her leadership is not confined to marketing tactics but extends into sustainability initiatives. She led notable projects such as Ambu’s Bioplastic Bronchoscopes and the Ocean Plastic Bottle at SC Johnson, reflecting her commitment to making brands more eco-friendly and socially responsible.
Combining Data and Instinct for Results
Rummana’s key to success lies in her unique ability to blend data-driven insights with instinctive decision-making. She has consistently used this combination to lead organizations through complex challenges, steering them toward successful outcomes. Her intuitive understanding of consumer behavior, combined with data analytics, has allowed her to launch groundbreaking products like Lamisil Once, and lead award-winning campaigns for global brands such as Voltaren and Nicotinell.
Driving Digital and Omnichannel Growth
As a leader in the digital space, Rummana spearheaded SC Johnson’s first-ever influencer campaign in Europe, which led to significant sales growth and increased brand visibility. She also integrated omnichannel strategies at Olympus, enhancing customer experiences while driving cost-efficient growth. These initiatives reflect her forward-thinking approach and ability to adapt to evolving market trends.
Advocate for Women in Leadership and Diversity
Beyond her marketing achievements, Rummana is a passionate advocate for women in leadership. Through her mentoring efforts and participation in initiatives like Ashoka Europe Changemakers United and women’s financial inclusion projects, she has paved the way for future female leaders. She actively fosters corporate diversity and inclusion, setting new standards for empowering women in executive roles.
Her dedication to championing gender equality and her hands-on mentoring of emerging female leaders are testaments to her belief that diversity drives innovation and success.
A Global Citizen with a Dynamic Personality
Having lived and worked in six different countries, Rummana brings a rich multicultural perspective to her professional life. Her passion for travel, combined with her love for improv and stand-up comedy, reflects her dynamic and well-rounded personality. Despite her high-profile career, she remains grounded by her strong commitment to family, which she values deeply.
Key Achievements and Innovations
Sustainability Leadership: Pioneered bioplastic innovations at Ambu and ocean plastic initiatives at SC Johnson.
Omnichannel Expertise: Successfully integrated omnichannel strategies at Olympus.
Product Innovations: Launched notable products like Lamisil Once and led campaigns for Voltaren and Nicotinell.
Digital Transformation: Led SC Johnson’s first influencer campaign in Europe, driving substantial brand growth.
Legacy of Empowerment
Rummana Hasan is not just a marketing powerhouse but also a trailblazer for gender diversity in corporate leadership. Her efforts to uplift future generations of female leaders are setting the stage for a more inclusive corporate world. Rummana’s contributions to both her field and society make her a role model for women aspiring to break through barriers and lead with purpose.
Connect with Rummana Hasan
For speaking engagements, leadership insights, and mentorship inquiries, please contact her via LinkedIn or through her professional network.
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