Pakistan’s Health Ministry wants Restrictive Laws Applied to Formula Milk to Encourage Women to Breastfeed their Babies

In order to motivate women to breastfeed their infants, the Health Ministry of Pakistan wishes to restrict laws on formula milk.

The amendments have been proposed on the recommendation from the World Health Assembly 2016-17 aligned with the Protection of Breast Feeding and Child Nutrition Ordinance, 2002. These amendments will thereby restrict how companies can market their formulas, specifically regarding age limitation and labelling.

First and foremost, the ministry has proposed that formula companies eliminate the word ‘milk’ from their packaging, labelling, and marketing “It [the packaging] should include a statement on the importance of continued breastfeeding for up to two years or beyond, and the importance of not introducing complementary feeding before the age of six months.”

The recommendation further stressed upon that the package should have, “this is infant formula, and it is not a substitute of mother’s milk,” printed in Urdu.

Below is a full list of amendments proposed by the health ministry of Pakistan:

• Formula milk must only be available at authorised stores and pharmacies.
• BMS companies should spend 2% of their profits on CSR
• A complete ban has been proposed by the ministry on the promotion of formula milk as breast milk substitutes by representatives at health facilities
• The packaging of the formula milk should not suggest that infants can use the milk under six months
• No cross-promotion for substitutes of breast milk
• A complete ban on social media campaigns and sponsorship events
• Infant formula should only be available on prescription

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