Pakistani actors Mahira Khan, Imran Ali Abbasi, Iqra Aziz, Maya Ali, Faysal Quraishi, among others, are standing up for their rights and others in the fraternity by promoting #GiveRoyaltiestoArtists.
Many years ago, artists, writers, and other individuals in the creative process of films or dramas would be handed out royalties if these dramas or film returned to the screen. However, the same exchange of royalties has been discontinued for a long time.
The Pakistani entertainment industry has evolved as we know it and long-forgotten of the royalties.
Nayla Jaffri, a Pakistani veteran actress, started the conversation when she was struggling with her medical bills that pilled up due to cancer.
Now, artists who are popular and their demands hold count in the industry are asking for royalties, so when their project repeats on screen, big or small, they are paid an amount. Just as any network would benefit from the repetition of the programs or the film, artists also have the right to do so.
Actress Kubra Khan also highlighted the matter. She said: Not Just actors. Writers, musicians, directors.. and soo many more… In the passing years. We’ve seen some of our seniors who have ruled the industry request respect when it should’ve been their Right. Some rules and regulations set a well-run system, and it’s high time we implement them so that our industry can run as smoothly as it should. Every artist deserves that.
So many more artists have since then taken up this challenge and demand royalties for the fraternity.
Actor Nayla Jaffri Shares Struggles with Cancer Treatment Bills, Appeals to the Government for Royalty Payments. Read the full story here:
Actor Nayla Jaffri Shares Struggles with Cancer Treatment Bills, Appeals to the Government for Royalty Payments
Nayla Jaffri’s bills are taken care of by Sindh Culture Minister Sardar Shah and his department. However, there have been no developments in terms of royalties given to artists and others. We hope something works out, and social media, yet again, displays its true potential.
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