- Ali Sethi performs at Coachella Festival 2023
Music fans from Pakistan had a lot to celebrate as this year’s Coachella Festival marked the debut of two talented South Asian artists including Ali Sethi.
The festival, known for its high energy and electrifying performances, witnessed a cultural shift in the music industry as the inclusion of South Asian artists is a significant step towards diversifying the music scene.
Sethi performed his worldwide viral hit ‘Pasoori‘, which was the most searched song on Google in 2022. The Pakistani singer and composer, dressed in an all-black suit with embellished details on the top, a hat, and silver shoes, delivered an equally impressive performance that had fans hyped.
The crowd vibes were off the charts, and fans left appreciative comments on Sethi’s post, including Mira Nair, Sharmeen Obaid-Chinoy, and Adnan Malik.
The significance of these performances cannot be understated as it marks a significant moment for South Asian artists.
Coachella is one of the most profitable music events in the world, and the inclusion of South Asian artists is a significant step towards diversifying the music scene.
Last year’s festival featured South Asian artists such as Raveena Aurora and Arooj Aftab, but this year’s lineup was a massive moment for fans.
The elevated profiles of these South Asian performers made it a massive moment for fans who flocked to Coachella to witness their performances.
The festival had other big-name performers such as BLACKPINK, Kid Laroi, Charli XCX, Labrinth, Joy Crookes, Frank Ocean, Bad Bunny, Blink-182, and Boygenius, among others. The festival also witnessed Jai Paul’s first public performance ever, making this year’s festival one to remember.
The inclusion of South Asian artists in mainstream music events such as Coachella is a significant step towards representation and diversity.
The music industry has historically been dominated by Western artists, and the inclusion of artists from different cultures and backgrounds is crucial in promoting cultural exchange and understanding.
The success of Ali Sethi at Coachella is a testament to the growing popularity of South Asian music worldwide. Their performances showcase the richness and diversity of South Asian music, and it is a proud moment for the South Asian community to see their artists take the stage at one of the most prestigious music events in the world.
About Ali Sethi
Ali Aziz Sethi is a Pakistani singer, songwriter, composer, and author. Born to journalists and politicians Najam Sethi and Jugnu Mohsin, Sethi rose to prominence with his debut novel, The Wish Maker.
Although Sethi received some musical training as a child, he did not begin to formally train in Hindustani classical music until after graduating from college. He trained under the tutelage of Ustad Naseeruddin Saami (widely considered a master of both the qawwali and khyal forms of singing) as well as under ghazal and classical singer Farida Khanum.
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