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- A Vision Rooted in Experience: Mahnoor Rizwan, a Type 1 diabetic since childhood, launched DiabEazy to address the everyday challenges of diabetes management in Pakistan.
- Innovative Solutions: DiabEazy offers high-quality diabetic care products, an upcoming digital diabetes center app, and an inclusive online platform for resources and support.
- A Mission to Empower: With accolades like the Shell Tameer Award, Mahnoor is determined to scale DiabEazy globally and create a supportive ecosystem for diabetics.
DiabEazy: A Visionary Approach to Diabetes Management
Managing diabetes is a lifelong challenge, requiring constant monitoring, lifestyle adjustments, and access to the right tools. For Mahnoor Rizwan, this challenge was personal. Diagnosed with Type 1 diabetes at the age of 9, she experienced firsthand the limitations in support and accessibility for diabetics in Pakistan. Her response? DiabEazy—a groundbreaking healthcare startup that aims to revolutionize diabetes care in the country and beyond.
A Start-Up with a Mission
Mahnoor, a graduate of Iqra University, first conceptualized DiabEazy as a university project in 2021. What began as an academic initiative quickly evolved into a passion-driven business. After refining her concept at the National Incubation Centre (NIC), Mahnoor officially launched DiabEazy as a post-revenue company in 2024.
The core mission of DiabEazy is simple yet powerful: to make diabetes management more accessible, effective, and community-driven. Unlike traditional approaches, DiabEazy provides innovative solutions tailored for real-life challenges faced by diabetics in Pakistan.
Bridging Gaps in Diabetes Care
DiabEazy offers a range of products and services designed to make daily diabetes management easier and more efficient. These include:
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- Locally Manufactured Insulin Bags: A much-needed innovation to keep insulin safe and portable in Pakistan’s climate.
- Convenient Glucose Sachets: Offering diabetics an easy way to manage their sugar levels on the go.
- Digital Diabetes Center App: Soon to be launched, this app will empower users with tools for tracking their health, monitoring glucose levels, and accessing expert guidance.
- Comprehensive Online Platform: A one-stop-shop for diabetes-related products, resources, and outsourced solutions.
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Mahnoor’s goal is not just to sell products but to build a community of support and awareness, helping individuals with diabetes lead empowered, healthier lives.
Recognition and Achievements
Mahnoor’s relentless dedication has not gone unnoticed. In 2023, she won the Prime Minister’s National Innovation Award, and in 2024, she secured the Shell Tameer Award in the women empowerment category. These accolades validate her work and reinforce her commitment to improving diabetes care.
Challenges and Lessons Learned
Like many entrepreneurs, Mahnoor faced significant challenges while setting up DiabEazy. The biggest hurdle? Limited funding in the early stages. However, she remained resilient, leveraging available resources and strategically growing her business despite financial constraints.
She also highlights the unique challenges faced by women entrepreneurs in Pakistan, including difficulties in securing funding, balancing professional and personal responsibilities, and overcoming gender biases in business. Despite these obstacles, Mahnoor remains steadfast in her belief that women should never underestimate their potential.
The Road Ahead
Looking to the future, Mahnoor envisions DiabEazy scaling beyond Pakistan to support diabetics on a global level. Her primary focus is on:
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- Expanding Product Offerings: Introducing new and improved solutions for diabetes care.
- Enhancing the User Experience: Ensuring that diabetics have access to seamless, technology-driven support.
- Strengthening the Community: Building a digital ecosystem where individuals can connect, share experiences, and receive guidance.
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A Legacy of Impact
For Mahnoor, DiabEazy is more than a business—it’s a movement. Her journey from a young diabetic facing everyday struggles to a leading entrepreneur in Pakistan’s healthcare sector is a testament to innovation, resilience, and the power of purpose-driven entrepreneurship.
With DiabEazy, Mahnoor is not just managing diabetes—she’s redefining how it’s approached, offering diabetics hope, convenience, and the tools they need to take control of their health. As she continues to push forward, her story serves as an inspiration to entrepreneurs, women in business, and individuals living with chronic conditions worldwide.
