- Ice cream company criticized for installing signboards at tourist sites in Passu, Gojal Hunza
- The company reportedly obtained permission from the local administration
- Netizens expressed disappointment and concern
- The situation highlights the need for greater protection of natural landmarks and responsible tourism
A popular ice cream company has recently come under fire for installing signboards at tourist destinations in Passu, Gojal Hunza. The signs are reportedly obstructing the gorgeous view of the iconic Passu cones, a popular tourist site.
The company reportedly obtained permission from the local administration to erect the signboards, but this decision has been met with disappointment and criticism from netizens.
Many individuals have expressed their disappointment with the ice cream company’s decision, with one user stating that the installation of the signboards makes a mockery of the natural beauty of the area for the sake of short-term financial gain.
The user hopes that better sense prevails and that the eyesore is removed immediately. Another user took to Instagram to express their concern, stating that the ice cream company is spoiling the scenic view of Passu, Gojal Hunza and that they obtained consent from CBOs to do so.
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The user also shared that they were previously arrested under an FIR for resisting FWO and wonders what the administration’s take on the situation will be.
The installation of the signboards is particularly disappointing as the Passu cones are an iconic landmark in Pakistan and have long been a popular tourist destination.
The cones offer a stunning view of the surrounding area, and the installation of the signboards has obstructed this view, detracting from the overall experience for tourists.
The decision to grant permission for the signboards has also come under scrutiny, with some individuals questioning the motives of the local administration in allowing the installation.
The administration’s role in protecting the natural beauty of the area has been called into question, as many individuals believe that they should be doing more to preserve the landscape and prevent companies from obstructing the view of popular tourist sites.
This situation highlights the need for greater protection of natural landmarks in Pakistan and the importance of responsible tourism. It is essential to strike a balance between promoting tourism and protecting the environment, and decisions made by local administrations can have a significant impact on the overall experience for tourists.
The concerns raised by netizens regarding the installation of signboards in Passu, Gojal Hunza, demonstrate the importance of listening to the voices of the people and taking their concerns into account when making decisions that affect the natural beauty of the area.
Twitter Reactions to Hunza Signboards
Here’s how Twitter reacted:
Help us to remove these billboards
Let's Unveil the Magnificence of Rakaposhi and Foster Eco-Tourism in Hunza! Join Us in Calling Upon @deputy_hunza and @ACHunzaOfficial Hunza to Remove this Obstructive Boards from Nasirabad and Passu
#GilgitBaltistan #EcoTourism #Hunza pic.twitter.com/nbrZEJxVDM
— Araib Ali Baig (@The_North_Blood) April 16, 2023
What the hell @Unilever you're doing with our mother land. Dn't ruin the essence of nature, b4 its 2 late pack up your commercialize shit, otherwise we know how to protect our mother land. And where're the authorities?#savegb #hunza pic.twitter.com/vxWXp2BDv5
— Rameez Ahmed (@KarimRameez) April 17, 2023
When locals have top priority to commercialize everything, there comes big dinosaurs (private companies) whose only purpose is to increase their profits. Capitalism at its best#hunza #passu @Unilever @sherryrehman @deputy_hunza @csgbpk https://t.co/qr29dpGRU5
— Hassan Abbas Murad (@HasanAbbasMurad) April 16, 2023
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