Pakistan’s legendary actress, Asma Abbas’s daughter, Zara Noor Abbas, has become the new face of beauty brand ST London.
The news of Zara becoming the new brand ambassador was announced this week on social media pages of the brand and its latest face. Posters featuring Zara with a bold lip from ST London were published with the caption that said, “You’re free to be YOU. Your originality lies in being BOLD. Just like her.”
The beauty brand’s latest campaign calls for women empowerment in a world where women are shunned for being their true selves. In such a world, ST London promotes the idea that women need to own themselves no matter what. This explains why Zara has been picked as the brand ambassador for the beauty line. She has always stayed true to herself; she is bold, beautiful and confident.
In a branded clip posted on Zara’s Instagram captioned, “I, Zara Noor Abbas Siddiqui, welcome you to the world of ST London”, the actress introduces her audience to the brand and how it is just what she wants on all days, whether it is red carpet look, or a look that is subtle and muted yet requires finesse for her dramas.
In another branded Instagram post, Zara says that her association with the brand is due to its integrity as a product.
“My association with a brand has a lot to do with its integrity as a product. ST London has a unique way of identifying women and putting them all under one umbrella, and that is why it is my go-to brand when it comes to empowering women and glorifying the confidence within them.”
This time around, the brand is offering 5 different finishes for all skin types. “Inclusivity is the new cool, and we all must accept each other as powerful women and inspire each other to make a mark in society. YOU are extraordinary #Ownyourlook”
“Proud to announce myself as the Brand Ambassador for @stlondonpk and promise to encourage women empowerment for all the years to come. InshAllah”
In another post, the caption says, “Sometimes I’m silly, other days I’m bold. No matter how you are, always #OwnYourLook.” Zara mentions how the shade range can accommodate all her moods, whether she feels bold on a particular day or mellow on another.
It looks like ST London has hit the right strings with the ladies. Watch the full Ad below featuring Zara Noor Abbas:
“Dior Stands With Women” Campaign Champions Female Empowerment through Portraits & Inspirational Stories. Read the full story here:
The famous beauty brand Christian Dior has long been championing feminism and women empowerment through their designs and runway parades. However, placing women’s rights right at the focus of the brand requires the entire business to embrace it- It cannot be just left to the fashion side of the firm.
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