Home Tags Posts tagged with "RINSTRA"
Tag:

RINSTRA

riiii yzz2 1 1
Entertainment

RINSTRA Pakistan’s First Digital Platform Goes Live!

by Press Release
written by Press Release

On-demand streaming, user generated original content, nationwide video competitions and international film festivals only on RINSTRA

12 million people of Pakistan and 6th largest diaspora in the world has now its own digital platform. RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user generated original content on iRINSTRA. RINSTRA provides entrepreneurship opportunities to emerging and established content creators and film makers in Pakistan and beyond. RINSTRA gives content creators access to a large Pakistani community around the globe.

The state-of-the-art technology platform with content including  Romance, Comedy, Thriller, Music, Cooking and Candid Celebrity Talk Shows, written and directed by renowned names of the industry including Haseena Moin, Mehreen Jabbar, Shah Yasir, Imran Mehboob, Erum Binte [aa1] Sahid[aa2] , Farheen Chaudhary, Sohail Javed, Sadia Jabbar and many more featuring established and the upcoming talent of Pakistan.

Speaking on the occasion of launch, Chairman and Co-founder, Rinstra Technologies Dr. Adil Akhtar said, “This is a milestone for Pakistan, as RINSTRA will enable the true creativity of the people in the emerging technological era. A person with an idea or creative skill can now impact the narratives of the media on his or her own. Artists and creative minds are ambassadors of Pakistan’s cultural diplomacy; our multi-faceted technology platform will provide opportunities to the current and upcoming talent in multifaceted forms. RINSTRA’s feature of on-demand premium content will provide entrepreneurship opportunities to emerging and established content creators in the country.

Pakistan’s most seasoned and diverse media professional, Amir Jahangir, Chief Executive Officer of RINSTRA Technologies, said that, “RINSTRA will prove to be a milestone for the media industry in Pakistan; he further said, “RINSTRA will be a pivot for the industry, where the content creators will start taking charge of their content by discovering, creating, showcasing, and monetizing.” This will create a new breed of media-preneurs in the country, which can change the narrative and storytelling techniques in the country.

Expressing her views Chief Creative Officer of RINSTRA, Misbah Ishak Khalid said, “I sincerely believe that creative people in Pakistan are marginalized, due to not being recognized as part of a vibrant industry in the country”, she adds, “RINSTRA will create an ecosystem, where the creative people, especially our youth, will have opportunities to explore new content, new stories and new ideas. RINSTRA is a platform for our young filmmakers and storytellers to tell their own story.

RINSTRA uses multiple technology partners to bring the streaming content to the users, including Google Clouds, Amazon AWS, Microsoft 365, Akamai, and Verizon Media.

Pakistan is host to more than 76.38 million internet users, with an internet penetration of around 35% by January 2020. This includes 37 million social media users, almost 0.24 million new users are added every month in to the system. The social media penetration is at 17% of the population at large. The Pakistan digital industry has a total population of 164.9 million mobile connections. Almost 800,000 new mobile connections are added into the system every month.

Rinstra Technologies is registered in Pakistan as a limited by liability company under the companies ordinance 2017 of the Securities and Exchange Commission of Pakistan. The leadership and management of RINSTRA represent key media professionals in Pakistan, Middle East, Europe and the North Americas. RINSTRA has been incubated by DICE CAM (Creative Art & Media) Platform of DICE Foundation since February 2020.

0 comment
0 FacebookTwitterPinterestEmail
Pakistans First Pashto Web Series to be Launched by RINSTRA and Classic Broadcasting 6
Entertainment

Classic Broadcasting and RINSTRA to Produce First Pashto Web-Series “GUDAI”

by Press Release
written by Press Release

Pashto has around 60 million native speakers and around 35 million people in Pakistan speak the language, yet the Pashto film and drama industry is unable to grow due to poor scripts, indecent content, and piracy. RINSTRA in collaboration with Classic Broadcasting is producing first ever Pashto web-series for its digital platform www.rinstra.com

GUDAI is a short form of web-series, which addresses the issue of child marriage in society. The series is written and directed by Bakht Rawan Bakht. The series introduces new and emerging artists from the Pushto Community like Manadar Sadiq, Bibi Shereena, Shabana Azmi, Roma and Adnan Bakht in the lead. The series is setting a new milestone for the Pashtu content enthusiasts, both the content creators and consumers.

Chairman and Co-founder, Rinstra Technologies and Vice President DICE Foundation the USA, Dr Adil Akhtar said, “RINSTRA is working to give opportunities to the young talent of Pakistan and it is necessary to have rising stars from all cultural groups so we can get entertained by locally produced content featuring our local artists and true stories, it is necessary to improve the script, storyline and enhance the quality of production of series in the regional languages. “GUDAI”, will prove to be the first step towards, she further said.”

Adnan Shaukat, Chief Executive Officer, for Classic Broadcasting, shared his views and said, “content diversity is a big challenge for the media industry in Pakistan, whereas regional mediums have been sidelined by the mainstream media due to lack of vision by the industry players”. He further said, “the platform economy has opened new vistas of opportunities for the international content market. This will create new writers, artists, and entrepreneurs in the coming days, contributing to the prosperity of the people and correcting the true image of Pakistan globally.

Amir Jahangir, Co-founder and Chief Executive Officer for RINSTRA said, “We are proud to partner with Classic Broadcasting to create this opportunity for storytellers in Pashto. This offers a huge opportunity for the film and drama makers, musicians, current affairs, and sports content enthusiasts. He further said, “the Pushtun culture offers rich content formation opportunities. The RINSTRA platform offers global access to the content creators and they can share Pashto content across the globe, including Pushtun diaspora in the Middle East, Europe, North America and beyond.

The poor quality and unrealistic plot have presented a side of Pukhtun culture which is dissonant with the one which many Pukhtuns want to present to the world. Women are objectified and men own both the gun and the girl, a draw for the youth who do have not many avenues for entertainment. With “GUDAI” RINSTRA and Classic Broadcasting will push the industry for better storytelling and production quality to revive the Pashto film and drama industry, especially for the platform economy.

Classic Broadcasting (Pvt.) Limited has a wide range of expertise including news and documentary production to satellite uplink, playout and video streaming. For over 12 years, Classic Broadcasting has stood at the forefront of International News and Documentary Production for platforms including Associated Press, ABC, NBC, CGTN, Phoenix TV and more.

RINSTRA is Pakistan’s first short-form digital media platform for on-demand streaming and for creation of user-generated original content on iRINSTRA. Pakistan’s first digital platform, RINSTRA provides entrepreneurship opportunities to emerging and established content creators and filmmakers in Pakistan and beyond. RINSTRA gives content creators access to a large Pakistani community around the globe.

0 comment
0 FacebookTwitterPinterestEmail
PRESS RELEASE Haseena Moin Joins Rinstra Board of Advisors 1 October 2020 1
CelebritiesEntertainment

Haseena Moin Receives “The Storyteller of Pakistan” – Lifetime Achievement Award from RINSTRA

by Press Release
written by Press Release

RINSTRA, Pakistan’s first short-form digital media platform for on-demand streaming and user-generated content, celebrated 20 November as Pakistan’s First “Storytellers Day” to recognize and celebrate content creators, writers, bloggers, and storytellers of Pakistan.

RINSTRA is the premier partner of the AGAHI Awards this year. The AGAHI Awards are Pakistan’s most prestigious and sought-after journalism recognition, as an annual award series for journalists across Pakistan and beyond. These awards provide a platform to celebrate and recognize the work of credible and dedicated journalists.

RINSTRA Technologies collaborated with AGAHI Awards to create a new category for the Storyteller of Pakistan. Pakistan’s most prominent storyteller Haseena Moin was awarded the Storyteller of Pakistan – Lifetime Achievement Award to recognize her work, commitment, and dedication to creativity and diversity.

Haseena Moin is Pakistan’s most celebrated dramatist, playwright, and scriptwriter. She has written several plays for stage, radio, and television, some of which have even gained an international reputation. She is also the Pride of Performance award for her services to the performing arts in Pakistan.

Interview 1

Dr. Adil Akhtar, Founder, and Chairman of RINSTRA, said, “Storytelling, whether factual or fictional, is an intrinsic human characteristic. The use of technology has shaped how society interacts within and outside to tell stories about itself and others.” Starting from around the year 1800, technology has contributed to creating photography, motion pictures, telephones, radio, TV, digital media, mobile and social media; the current most influential form of communication is social media. He further said, “Recognizing the shift in content creation and consumption, RINSTRA has taken the lead by creating 20 November as the Pakistan Storytellers Day. RINSTRA’s efforts are to encourage more storytellers to embrace the digital platform economies and start creating content for social media platforms.”\

This year, 2020, RINSTRA exclusively supported journalists reporting in several categories, including Entertainment, Storytelling, Photo, and Video Journalism. The following winners are the award winners of the prestigious AGAHI Awards’ Journalist of the Year for 2020 in:

  1. Entertainment, Sara Tariq from BBC World Service
  2. Photo Journalist Fazal Khan from Dawn Media Group
  3. Video Journalist Sidra Azhra Dar from Voice of America (VOA)
  4. Storytelling, Sadeqa Khan from DW Urdu

Misbah Ishak Khalid, Chief Creative Officer for RINSTRA, gave the awards to the respective journalist at the AGAHI Awards 2020 ceremony held at NICL Auditorium Islamabad.

0 comment
0 FacebookTwitterPinterestEmail