- Cricket and National Pride: Cricket dominated Pakistan’s search trends, led by the ICC T20 World Cup, PSL 2024, and star players like Shoaib Malik. Olympic champion Arshad Nadeem also captured national attention with his historic gold medal win.
- Entertainment and Culinary Explorations: Local dramas, Bollywood blockbusters, and global hits like Bigg Boss 17 and Mirzapur Season 3 highlighted Pakistan’s diverse entertainment interests, while searches for traditional recipes and international dishes showcased a love for both nostalgia and global flavors.
- Tech Trends and Practical Queries: Rising interest in AI tools like Gemini and Remaker AI reflected Pakistan’s growing tech curiosity, while “How to” searches revealed civic engagement and everyday creativity, from polling stations to parenting tips.
As 2024 draws to a close, Google’s Year in Search reveals a fascinating snapshot of Pakistan’s digital habits.
This year, searches painted a vivid picture of a nation embracing its traditions while exploring new horizons, from cricket stadiums to AI-powered innovations, and from the warmth of local flavors to the allure of global entertainment.
Cricket: The Unifying Passion
It comes as no surprise that cricket once again dominated search trends in Pakistan. The ICC T20 World Cup captivated the nation, with searches for schedules, matchups, and performances from iconic players like Shoaib Malik and Sajid Khan topping the list. Pakistan’s love for the sport extended to the Pakistan Super League (PSL), with fans eagerly seeking updates on the 2024 schedule.
Adding a golden touch to the sports year was Olympic champion Arshad Nadeem, who secured Pakistan’s first gold medal in nearly three decades. His victory ignited a wave of national pride, making him one of the most searched personalities of the year.
Top 10 Google Pakistan ‘Cricket’ Searches:
1) T20 World Cup
2) Pakistan vs England
3) Pakistan vs Bangladesh
4) Pakistan vs Australia
5) Pakistan vs India
6) PSL 2024 Schedule
7) Pakistan vs USA
8) India vs England
9) India vs South Africa
10) India vs England
Drama, Bollywood, and Binge-Worthy Favorites
Entertainment remained at the heart of Pakistan’s search trends, reflecting an evolving cultural palate. Local dramas such as Ishq Murshid and Kabhi Main Kabhi Tum held their ground, showcasing the timeless charm of Pakistani storytelling.
However, the nation also indulged in Bollywood hits like Animal, Dunki, Bhool Bhulaiyaa 3, and Stree 2. Global phenomena like Bigg Boss 17 and the return of Mirzapur for its much-anticipated third season further highlighted Pakistan’s appetite for diverse entertainment.
Top 10 Google Pakistan ‘Movies & Drama’ Searches:
1. Heeramandi
2. 12th Fail
3. Animal
4. Mirzapur Season 3
5. Stree 2
6. Ishq Murshid
7. Bhool Bhulaiyaa 3
8. Dunki
9. Bigg Boss 17
10. Kabhi Main Kabhi Tum
The Love of Food: Local Meets Global
In 2024, Pakistanis turned to Google for culinary inspiration that ranged from nostalgic to trendy. Searches for traditional recipes like malpura and tawa kaleji reflected a deep-rooted love for local flavors, while popular international dishes like garlic bread, creamy pasta, and banana bread showcased the nation’s evolving taste buds.
Quick bites like egg noodles and refreshing drinks such as peach iced tea also became household favorites, demonstrating a delightful blend of tradition and modernity in Pakistan’s kitchens.
Top 10 Google Pakistan ‘Recipe’ Searches:
1. Banana bread recipe
2. Malpura recipe
3. Garlic bread recipe
4. Chocolate chip cookie recipe
5. Tawa kaleji recipe
6. Peach iced tea recipe
7. Creamy pasta recipe
8. Pizza recipe
9. Egg noodle recipe
10. Hashbrown recipe
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Tech Curiosity and the AI Wave
The rise of artificial intelligence was evident in tech-related searches. Tools like Gemini and Remaker AI intrigued Pakistanis, marking a growing interest in cutting-edge technology. Meanwhile, searches for the latest smartphones, including models from Infinix, Vivo, and Apple, underscored a desire for connectivity and innovation.
Top 10 Google Pakistan ‘Tech’ Searches:
1. Chatgpt login
2. Bing image creator
3. Infinix note 30
4. Vivo y100
5. Gemini
6. Inifinix hot 50 pro
7. Redmi note 13
8. iPhone16 pro max
9. Infinix note 40
10. Remaker ai
Practical Queries: Everyday Life in Focus
Practicality shone through in the “How to” searches of 2024. In an election year, many Pakistanis sought information about polling stations, showcasing civic engagement. Other trending queries ranged from making flowers last longer to teaching four-year-olds to share, reflecting a blend of creativity, family values, and resourcefulness.
Top 10 Google Pakistan ‘How To’ Searches:
1. How to check the polling station
2. How to make millions before grandma dies
3. How to buy a used car
4. How to make flowers last longer
5. How to download YouTube videos in pc
6. How to earn without investment
7. How to teach my four-year-old to share
8. How to get a grass stain out of jeans
9. How to start working out again after a knee injury
10. How to watch World Cup live
Notable Figures of the Year
From athletes and actors to influencers and business tycoons, Pakistan’s searches highlighted a fascination with public figures. Arshad Nadeem, Sana Javed, Hareem Shah, and Minahil Malik all captured public attention, each representing different facets of Pakistani culture. Even Mukesh Ambani, India’s business magnate, made the list, showcasing cross-border curiosity.
Top 10 Google Pakistan ‘People’ Searches:
1. Abbas Attar
2. Etel Adnan
3. Arshad Nadeem
4. Sana Javed
5. Sajid Khan
6. Shoaib Malik
7. Hareem Shah
8. Minahil Malik
9. Zoya Nasir
10. Mukesh Ambani
Tradition Meets Modernity
This year’s Year in Search underscores how Pakistanis skillfully balance their rich traditions with an eagerness to embrace the future. From cricket pitches to digital landscapes, and the flavors of malpura to the drama of Mirzapur, Google’s data tells the story of a nation that cherishes its roots while exploring new opportunities.
As Farhan Qureshi, Google’s Country Director for Pakistan, aptly put it, “From the cricket pitch to the kitchen, from the silver screen to the search bar, Pakistanis are using Google to explore their passions, connect with their culture, and shape their future.”
Google’s Year in Search 2024 not only highlights Pakistan’s diverse interests but also offers a glimpse into a nation navigating the intersection of tradition and modernity.
What will 2025 bring to Pakistan’s search history? Only time—and Google—will tell!
Stay tuned to WOW360.