Chocollato Pakistan’s latest TVC has come to light and has garnered quite a bit of criticism from social media and industry experts.
In the ad, supposedly shot in Turkey, we see a destination wedding taking place where the chocollato biscuit is on the menu. Here are 5 reasons why netizens labelled the ad as ‘cringey’.
1 – Doesn’t Relate with the Target Audience
The target audience of the biscuit is the middle-lower class who can’t relate to the concept of having a destination wedding. Neither can they afford or will be socially allowed to wear the kind of wedding clothes that are worn by the models in the ad, nor can they dance or propose during the ceremony so openly – only the elite class can afford this kind of setting who are of course liberals too.
2 – Who Serves Biscuits at their Wedding?
I have never been to a wedding where the hosts have served biscuits of any kind to their guests. Weddings are grand in our culture, and only quality food is served paired with expensive proteins. Even at mehndi’s, where hosts now tend to serve street-style food, the biscuits don’t make the cut on the menu.
3 – Destination Weddings and Chocolatto
Let’s assume the family is rich enough to afford a destination wedding – why will they ever serve a local biscuit on a yacht? They would rather serve a cheese board with some fancy crackers and caviar as an appetizer but not a chocolatto biscuit.
4 – Why is Everything in Red Color?
While brands try to use the same colours to highlight their product, this particular ad went overboard. All 4 main leads were dressed in the same red colour outfits. The decorations on the yacht were the same colour. Even the car the 4 of them drove towards the yacht was of the same colour and many more. The song and dance in the ad is also standard and overdone.
5 – Why is the Groom Pruposing the Bride on their Wedding Day?
There was no point in adding the proposal sequence to the ad. If the couple is getting married, the bride must have already accepted the proposal.
Brand Placement of Lay’s Vending Machine Spotted at Ali Ansari & Saboor Aly’s Reception, Receives Criticism. Read the full story here:
Ali Ansari and Saboor Aly‘s wedding festivities have been in the news for days now. Many photos of the couple donning designer clothes from their big day have made it to social media. But, one particular photo of the couple standing in front of a Lay’s vending machine at their reception dinner stirred up a conversation, especially among industry experts. The couple had a brand placement at their reception dinner.
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