- Zara is facing significant social media backlash with #BoycottZara trending across Twitter, Instagram, and Facebook.
- The controversy revolves around Zara’s recent advertising campaign titled “The Jacket,” which users believe bears resemblances to the destruction in Gaza, specifically during the Israel-Palestine war.
- Despite the widespread criticism, Zara has not issued an official statement, and the campaign images have been deleted. Pakistani celebrities, including Ushna Shah, have joined the #BoycottZara movement in protest.
Zara, the Spanish fashion retailer, is encountering social media backlash with #boycottZara trending across twitter, Instagram and Facebook. The clothing brand Zara’s recent advertising campaign has irked netizens across the globe.
Social media users are expressing concerns over the campaign, titled “The Jacket” from the brand’s Atelier series, citing perceived resemblances to the ongoing destruction in Gaza.
Zara’s New Campaign, ‘The Jacket’ Fuels Boycott on Social Media
The images depict the female model, Kristen McMenamy holding a mannequin draped in white fabric amid scenes of debris, with other mannequins exhibiting apparent limb absences, similar to the scenes of the genocide in Palestine.
Twitterattis are drawing parallels between the portrayal in the campaign and images of casualties from the ongoing Israel-Hamas war in Gaza. Additionally, a social media user has asserted that one of the sections of plasterboard in the background of the pictures resembles the map of Palestine.
@ZARA is mocking Muslims and the genocide carried out by @Israel in Gaza in its latest campaign including what appears to be bodies wrapped in a white body bag reminiscent of traditional Muslim burial attire.
The campaign also features rocks, rubble, and a cardboard cut-out… pic.twitter.com/D1JYZ1BXEY
— Umair (@Dr_MianUmair1) December 10, 2023
Due to immense backlash and the ongoing trend of #BoycottZara, the company has deleted the new campaign ‘The Jacket’ and its images. However, Zara is yet to release an official statement explaining this bizarre ‘marketing ploy.’
It should also be noted that Zara’s head designer, Vanessa Perilman has been quoted in 2021 where she said,
“Maybe if your people were educated they they wouldn’t blow up the hospitals and schools that Israel helped to pay for in Gaza.”
Pakistani Celebrities Join the #BoycottZara Movement!
Renowned for her candid demeanor, Pakistani actress Ushna Shah has once again spoken up, criticizing the well-known fashion brand Zara for its insensitive photoshoot in support of Palestinians. In response to Zara’s recent campaign, Shah pondered the idea of discarding clothing from the brand altogether.
Rehmat Ajmal also left a comment on the brand’s social media post.
— نور 🇵🇸 (@noor_a25) December 9, 2023
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