In today’s age and time, brands are heavily focusing on inclusivity and diversity. This has been happening globally for some time now and has finally entered the Pakistani market too, where brands are involved in identifying how they can cater to their customers in the best possible way to enhance their shopping experience.
Pakistani fashion brand, Outfitters’ has received appreciation for featuring a model with vitiligo, a long-term condition where pale white patches develop on the skin, in their latest fall-winter collection; other than that, models with diverse skin tones have also been placed in the campaign smartly.
This marketing strategy is aimed to speak to a much larger audience of potential buyers by looking past preconceived notions of beauty.
Outfitters is known to create clothes for the free-spirited youth of Pakistan who enjoys indulging in the latest lifestyle trends, be it style, music, technology, or social networking, as a means to express themselves. By including a model with a skin condition in their latest campaign, the brand empowers youth.
The idea is to make all customers feel comfortable as soon as they walk into an Outfitters store and resonate strongly with its identity.
Customers today choose to shop at brands that represent them and the world we live in today, inclusive and diverse.
Many brands have observed that efforts made in this regard have increased customers, which leads to enhanced sales.
We hope to see more brands in Pakistan change the way they sell their products and, finally, make people often left out and feel part of the conversation now.
Engro Pakistan Introduces ‘Break Ke Baad Program’ for Women to Continue Work after a Career Break. Read the full story here:
A conglomerate company, Engro Corporation, headquartered in Karachi, Pakistan has introduced the ‘Break Ke Baad Program’ for women to continue work after a career break. Often women, after completing their education and thriving in their respective fields for years, take a break from work because they have to bear children. Big companies do provide women with post-maternity leave for up to 3-6 months; however, it isn’t enough for all, which forces them to take a long career break.
Engro Pakistan Introduces ‘Break Ke Baad Program’ for Women to Continue Work after a Career Break
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