LAAM Fashion Week (LFW), Pakistan’s first runway-to-e-tail fashion platform, officially commenced on 31 January 2026, marking its debut.
Designed as a comprehensive showcase of Pakistan’s fashion ecosystem, LFW brings together high-street and prêt brands, manufacturing brands who have successfully completed the LFW Ramp Readiness Programme (RRP), luxury fashion houses, couture ateliers, and bridal designers – reflecting the full depth, diversity, and scale of Pakistani fashion today.
Indeed, LFW is built on the belief that craft, creativity, and commerce must coexist. The platform highlights Pakistan’s rich artisan heritage while pairing it with a modern, digital-first retail model that enables global access and real-time consumer engagement.
Day 1 of the inaugural LAAM Fashion Week opened with “LFW Presents”, a curated showcase featuring 26 signature pieces from designers and brands whose work has influenced entire decades of Pakistani fashion.
This was followed by the LFW Hot List, presented by PostEx, a dedicated showcase spotlighting rising talent and next-generation designers from industry-accredited institutions, including the Indus Valley School of Art and Architecture (Karachi) and the Pakistan Institute of Fashion Design (Lahore). The segment also featured a special live performance by the Top 16 Pakistan Idol finalists, adding a dynamic cultural layer to the evening.
This multi-segment approach underscores LFW’s commitment to representing every tier of the fashion value chain, from design and craftsmanship to technology, commerce, scalability, and retail readiness.
Act 3 featured showcases by Tena Durrani, Zainab Salman, and Ali Xeeshan, followed by Act 4, an invite-only presentation headlined by fashion industry icon Rizwan Beyg.
In line with LFW’s runway-to-e-tail model, all high-street, prêt, and manufacturing collections will be available for purchase immediately following their runway showcases through LAAM’s digital platform.
Collections from luxury and bridal designers will be made available for retail in a phased manner following the shows, ensuring alignment with each brand’s category, production timelines, and bespoke craftsmanship processes.
LFW is being streamed live worldwide across 120+ countries and 7,800+ cities, marking the largest global broadcast of Pakistani fashion to date.The first edition of LFW reflects a deeper and more meaningful shift within Pakistan’s fashion industry – one where years of growth, scale, and commercial maturity have created the confidence for Pakistani brands to invest back into their own ecosystem. With Pakistan’s leading fashion platform, LAAM, at the forefront, and Pakistani fashion retail brands Haseens and J. stepping forward to support the platform, alongside Pakistani partners such as Skynet, PostEx, Bookme, and IGI General Insurance, and food partner SALT, LFW marks a moment where the industry begins to actively shape and sustain its own future through indigenous, industry-led growth.
LFW is co-founded by LAAM and Design651 with HSY as the Event Director, Nabila and N-Gents as the Official Style Partners, Maheen Kardar as the Designer Experience Director, Kollaage Concepts as the OOH Partner, and Lotus as Strategic Communications Partner along with livestream and connectivity by AI Solutions.
Act 1: LFW Presents
The LFW Presents show is a celebration of the icons and moments that shaped Pakistani fashion. Bringing together garments that moved beyond style and into cultural memory, the showcase features pieces associated with moments that transformed how Pakistan dressed, shopped, and dreamed. 26 curated from designers and brands that influenced entire decades, these looks are presented not as nostalgia but as markers of lasting significance. Each garment holds the imprint of its time, reflecting shifts in taste, access, and aspiration. LFW Presents does not attempt to rewrite fashion history. Instead, it offers a respectful recognition, holding these garments collectively, remembering them publicly, and celebrating fashion as a cultural archive.
Designers featured in the showcase include Ali Xeeshan, Amir Adnan, Ammar Belal, Deepak Perwani, Elan, Fahad Hussayn, Feeha Jamshaid, Generation, HSY, Huma Adnan, Hussain Rehar, Karma, Khaadi, Mahgul, Meeras by Nilofer Shahid, Mohsin Naveed Ranjha, Nomi Ansari, Rizwan Beyg, Saira Shakira, Sania Maskatiya, Shammael Ansari, Teejays, The House of Kamiar Rokni, Wardha Saleem, Zaheer Abbass and Zainab Chottani
Act 2: LFW Hot List
LFW Hot List, presented by PostEx, is where Pakistan’s next generation of fashion designers step onto the runway. Developed through a collaborative initiative with leading fashion institutions, the showcase brings together ten capsule collections selected by Indus Valley School of Art & Architecture (IVS) and the Pakistan Institute of Fashion and Design (PIFD). Created by recent graduates, the collections reflect emerging design voices grounded in technical skill, thoughtful construction, and contemporary storytelling. IVS students featured include Simroza Khowaja, Marium Tariq, Mahnoor Amir, Eman Masood, Ahsan Jawed, and Areeb Ahsan, while PIFD students include Muhammad Ahsen, Rehab Rana, and Anza Razi. Each capsule marks a transition from classroom concepts to industry-facing work presented live at LAAM Fashion Week.
Further reinforcing LFW’s commitment to nurturing emerging creative talent, the Day 1 LFW Hotlist featured live performances by Pakistan Idol’s Top 16 finalists – Nabeel Abbas, Aryan Naveed, Muhammad Minaam, Samya Gohar, Rawish Rubab, Merab Javelin, Tarab Nafees, Romaisa Tariq, Maham Tahir, Faryal Amber, Hira Qaiser, Waqar Hussain, Zain Baloch, Rohail Asghar, Rouhan Abbas, and Mehtab Ali — who performed their critically acclaimed Pakistan Idol medley. The collaboration marked a natural crossover between fashion and music, perfectly complementing the LFW Hotlist platform that spotlights young designers from IVS and PIFD, all united by a shared focus on new voices, craft, and future-forward creativity. The Pakistan Idol finalists were dressed in outfits by FACTION by Fahad Hussayn.
Highlights from the Hot List include:
NuXaan Lai by Saira Khan (PIFD) – exploring identity through traditional embroidery and modern quilting.
Beauty of Becoming by Mahnoor Amir (IVS) – cocoon-inspired womenswear reflecting emotional transformation.
Modern Heirloom by Ahsan Jawed (IVS) – industrial embroidery on chogha and kimono-inspired jackets.
Erosion of Time by Simroza Khowaja (IVS) – rust-toned leather and denim capturing decay and transformation.
Desi Groove by Muhammad Ahsen (PIFD) – blending Lahore’s heritage with contemporary streetwear.
Reimagining Karachi by 2085 by Areeb Ahsan (IVS) – envisioning the city’s future through denim and leather.
The Anatomy of a Hot Air Balloon by Eman Masood (IVS) – sculptural silhouettes inspired by balloon structure.
From Peaks to Street by Anza Razi (PIFD) – mountaineering-inspired streetwear from Nanga Parbat.
Reign and Rise by Rehab Rana (PIFD) – merging Ancient Egyptian motifs with digital gaming aesthetics.
Raised by Color by Marium Tariq (IVS) – bold appliqué, hand embroidery, and 1960s-inspired voluminous silhouettes.
Act 3: Tena Durrani
Tena Durrani’s S/S 2026 Bridal Couture at LAAM Fashion Week is rooted firmly in bridal craftsmanship. The collection showcased intricately embroidered ensembles created with meticulous handwork, reflecting the detail and care synonymous with bridal couture. Flowing fabrics shape elongated, graceful silhouettes designed for ceremonial presence and movement. Traditional techniques informed the embellishment, while a considered use of colour adds depth and richness to each look. Every piece is crafted to hold visual weight without excess, allowing embroidery and fabric to define the garments. The collection presented a bridal narrative that is elegant and composed, celebrating heritage, refinement, and the enduring artistry of handcrafted bridal wear.
Zainab Salman
Antara by Zainab Salman at LAAM Fashion Week presented a bridal collection shaped by craftsmanship, emotion, and modern elegance. The collection brings together contemporary silhouettes and traditional forms through a considered range of cutlines, including lehenga cholis, straight shirts paired with flowing and ruffled lehangas, sculpted peplum tops, refined aizaars, soft kalidaars, and tailored jackets designed for movement. A rich palette of deep reds, sapphire blues, blush and soft pinks, luminous golds, teal, black, and emerald green defines the collection. Delicate handwork, layered textures, and refined embellishments enhance each ensemble, while ruffles add softness and depth. Rooted in heritage, Antara reflects a composed and expressive vision of bridal couture.
Ali Xeeshan
Ali Xeeshan’s Maqsad was a deeply personal expression of purpose, journey, and becoming. The collection traced the arc of the designer’s life and career, shaped by discipline, heritage, and belief, and grounded in values drawn from family, education, and self-discovery. Structured silhouettes, sculptural tailoring, and experimental forms define the line, with layered textures and intricate handwork enhancing each piece. Maqsad paid tribute to the institutions that formed his foundation, including Government College Lahore and PIFD, and expresses gratitude to the Pakistani fashion industry, PFDC, and LAAM, which embraced and guided his avant-garde voice from his debut in 2010 to providing platforms for creative freedom and growth. At its core, Maqsad weaves gratitude into fashion, honouring every hand and belief that shaped the journey.
Act 4: LFW By Invite Only – Rizwan Beyg
LFW By Invite Only is a featured event each season that spotlights one iconic legacy designer, offering a dedicated platform as an ode to their craft and heritage. This season, Rizwan Beyg takes centre stage with Jashan, a collection celebrating craft, heritage, and the enduring legacy of the label. The collection highlights the skill of rural women from Southern Punjab, brought together under the Bunyaad initiative, whose meticulous handwork transforms each piece into a work of art. Soft handloom tissue nets, flowy chiffon, and drapey silks form the foundation, while restrained tones of ivory, beige, and off-white are elevated with pewter silver embellishments and touches of pink and blue. Silhouettes remain classic and fluid, reflecting the signature Beyg aesthetic. Jashan honours the artisans and celebrates the evolution of Rizwan Beyg.
