- Exclusive Licensing Agreement: Gul Ahmed Textile Mills Limited, through Designer’s Linen Inc., has secured a multi-year exclusive licensing deal with luxury brand Roberto Cavalli to develop, manufacture, and distribute home textiles, beach and bath products, and tabletop collections.
- Debut Collection Launch: The inaugural collection, highlighting premium quality and innovative design, will premiere at Heimtextil in Frankfurt, Germany, on January 14, 2025. It will showcase the partnership’s commitment to excellence in home textiles.
- Strategic Collaboration: The partnership merges Roberto Cavalli’s legacy of bold luxury design with Designer’s Linen Inc.’s expertise in high-quality production and global logistics, aiming to redefine standards in the luxury home textiles market.
Gul Ahmed Textile Mills Limited (PSX: GATM), through its New York-based venture Designer’s Linen Inc., has entered into a multi-year exclusive licensing agreement with the renowned luxury brand Roberto Cavalli.
According to a press release issued by Designer’s Linen Inc., the agreement focuses on developing, manufacturing, and distributing home textiles, beach and bath products, and tabletop collections under the Roberto Cavalli name.
“This collaboration signifies an exciting new chapter for both entities,” the statement read. “By combining Roberto Cavalli’s rich heritage of luxury and bold design with Designer’s Linen Inc.’s expertise in high-quality production and global logistics, the partnership aims to set a new standard of excellence and innovation in the home textiles market.”
The debut collection, emphasizing superior quality and cutting-edge design, is set to premiere at Heimtextil in Frankfurt, Germany, on January 14, 2025. This launch reflects the shared vision of delivering refined style and premium products to consumers worldwide.
Roberto Cavalli, an iconic Italian brand, is celebrated for its contributions to fashion, accessories, and the luxury lifestyle sector. Its portfolio, positioned in the luxury market, includes Home, Junior, Perfumes, Watches, Eyewear, and Just Cavalli collections. Auriel Investment SA currently owns the brand.
Designer’s Linen Inc. represents a strategic partnership between Gul Ahmed Textile Mills Limited, a globally recognized leader in textiles, and American Homes and Textiles Inc., a New York-based company specializing in diverse home textile solutions.
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