Debenhams to shut down its largest and Pakistan’s only international department store on the 5th September in Karachi.
In a post, the social media accounts of Debhenams Pakistan wrote: “Thank you soo much Karachi for being the perfect loyal customers, since the past 9 years. It has definitely been a pleasure serving you all.✨ You can give us a visit before the 5th of September to cherish some last moments with us.”
UK retailer brand Debenhams and website have been bought by Boohoo for £55m. The UK based online fashion retailer is not looking forward to keeping its remaining High Street stores open or keeping its workforce.
Boohoo recognizes the retail market’s transformation and the shift that the pandemic has brought upon customer behaviour worldwide. Boohoo has decided to shut down all the stores to keep the business running as Debenhams struggled to stay afloat.
It is apparent that the Debenhams stores worldwide will shut down eventually until stocks last.
The two-storied shop in Dolmen City Mall, over 27,000 square feet large, sells everything from shoes, accessories, lifestyle to high-street fashion brought to Pakistan by CEO of A-Team Ventures, Yasin Paracha.
The brand has not been doing great in sales for the past couple of years compared to other local counterparts present in the mall. The UK based retailer has only garnered few shoppers, while others have been window shopping through it at most.
The only time when you would see the shop flooded with customers was when the prices were reduced up to 50 – 70%. Considering the brand is famous in the UK, it might be due to the high price point of clothes and accessories while other factors must also be at play.
Boohoo’s executive chairman, Mahmud Kamani, told an international publication: “This is a transformational deal for the group, which allows us to capture the fantastic opportunity as e-commerce continues to grow. Our ambition is to create the UK’s largest marketplace.”
“Our acquisition of the Debenhams brand is strategically significant as it represents a huge step which accelerates our ambition to be a leader, not just in fashion e-commerce, but in new categories including beauty, sport and homeware.”
Primark UK’s Initiative of Using Brown Paper Shopping Bags as Wrapping Paper is Worth Replicating in Pakistan. Read the full story here:
Primark UK has recently taken a positive step to promote a sustainable lifestyle during the holiday season by giving its paper bag a makeover. This is the time of the year when everyone is picking gifts for their loved ones as Christmas is approaching. The fast-fashion retailer has given a holiday makeover to its already environmentally-friendly shopping bag made out of brown paper, which can later be used to wrap holiday gifts—what a brilliant strategy for a retailer like Primark to initiate the change for such a great cause.
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