The Drum

Marie Claire, Executive Creative Director Impact BBDO, has always had a passion and a knack for advertising ever since her school days. From studying animation to pursuing creative advertising, she has never stopped learning and growing.

Her passion for unconventional ideas and engaging communication have helped her create insightful and effective campaigns for a range of international brands.

Marie-Clarie & Her Success

But what sets Marie Claire apart is her commitment to making a difference through her work. Her pro bono initiatives like the “Mutilated Words Campaign” and “Toxic Flag” have raised awareness of important social issues and brought about effective change.

Her recent projects, “Close the Gap” and “Violence Cover,” aim to close the pay gap between genders and raise awareness of domestic violence helplines during the Covid-19 lockdown.

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Her work has been recognized at some of the most prestigious advertising awards shows, including Cannes Lions and D&AD. But for Marie Claire, the highlight of her career was hugging a real lion.

In addition to her advertising work, Marie Claire has also pursued a certification in Professional Kinesiology Practice and energy studies through the Pranic Healing system. She uses her knowledge to spread positivity and create a healthy, collaborative environment in her workplace.

Her dedication and talent have not gone unnoticed, and she has been named the No. 1 ECD in MEA and No.3 in the world by The Drum World Creative Rankings 2023.

Fellow Ali Rez also gave her a shoutout and appreciated her efforts on his official LinkedIn profile. He wrote ‘The No.1 ECD in the Middle East region is a woman. The No.1 female ECD in the World is from the Middle East. And she is at IMPACT BBDO, where she started as an Art Director straight out of school and is now an Executive Creative Director, rising through the ranks thanks to doing stunning work over the years. Congrats Marie-Claire Maalouf for this awesome achievement, and for putting the Middle East, and the regional industry’s female leadership, on the map. Incredibly proud of you.’

The rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 19 major industry awards programs, including The Drum Awards, throughout 2022.

The Drum – Creative Rankings 2023

Here’s the complete list:

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Marie Claire’s story is an inspiration to anyone who believes in continuous learning, making a difference, and spreading positivity.

Do you see yourself on this list? Share your thoughts with us in the comments below.

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