World’s largest supplier and manufacturer of athletic shoes, Nike sues Brooklyn-based art collective namely known as MSCHF, over a controversial pair of “Satan Shoes.” The shoes feature an inverted cross, a pentagram, the words “Luke 10:18” from the bible, and human blood.
Only 666 pieces of these satanic shoes were made by the art collective in collaboration with rapper Lil Nas using modified Nike Air Max 97s. The launch took place right after Lil Nas’s latest song Montero (Call Me By Your Name), released on Friday. In the music video uploaded on YouTube, the rapper is seen sliding down a stripper pole wearing the red and black pair of trainers, from heaven to hell.
As soon as this satanic pair dropped on Monday, it was sold out within a minute. Each pair cost $1,018 (£740). Nike has claimed trademark infringement.
Whose blood is in the soles of the trainers?
For the 666 pairs of trainers, members of the art collective donated their blood. A drop of blood mixed with ink (2.03 fluid ounces) sits in the trainers’ soles with a signature Nike air bubble cushioning sole.
The imagery and the shoes reference the Bible verse Luke 10:18 – “So He told them, ‘I saw Satan fall like lightning from heaven.”
The product was marketed as “Exclusive.”
Our kids are being told that this kind of product is, not only okay, it's "exclusive." But do you know what's more exclusive? Their God-given eternal soul.
We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win. https://t.co/m1k1YWFpuo
— Governor Kristi Noem (@govkristinoem) March 28, 2021
Nikes does not approve or authorize the customized Satan Shoes
Nikes does not approve or authorize the customized Satan Shoes, the sports shoe giant said in a filing with the US District Court for the Eastern District of New York.
“MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike. In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes, based on the mistaken belief that Nike has authorized or approved this product, ” the sports shoe giant said in the lawsuit.
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