Institute of Business Administration (IBA) collaborates with Santex Products to provide feminine hygiene products on campus and raise awareness of having easy access. Under the partnership, Santex will be providing the educational institute with its breathable range. The goal is to fill feminine hygiene vending machines on campus that has just been recently installed.
These products’ availability is scarce in private institutions and public despite it being essential for feminine hygiene. Women in colleges, universities, or at work take care of their needs by themselves or are left helpless on many occasions. This initiative will also greatly help deconstruct the shame associated with these products while also fulfilling the requirement.
Marketing Manager, Santex Products, Ms. Rodrigues, said, “As female students, campus life becomes challenging when there is a lack of access to such necessities. We are beyond delighted to be able to partner with the IBA for such a critical cause. As a brand, our mission is to create awareness for feminine hygiene needs and provide our consumers with innovative and high-quality products.”
“A significant number of the IBA students comprise of females and it is imperative that we provide a comfortable space for them to study, work and to nurture their skills. This is a milestone of my career as the IBA Student Counselor and it endorses the fact that we need more females in the top management to bring a positive change in our society,” says Dr Nida Aslam, Assistant Professor Marketing, and former Patron, IBA Student Council.
IBA Hygiene Initiative: IBA is the First University in Pakistan to Install Sanitary Napkin Vending Machines, An Exclusive on How It was Implemented. Read the full story here:
For the first time, any institute in Karachi has come up with an initiative as such where there is a positive step taken towards respecting the privacy concern of women. It is our social responsibility to provide women with safe environments to reach their full potential.
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