PREDA (Public Relations, Events, Digital & Activation Association), in collaboration with Pinnacle X, officially launched PREDAXIS – Minus The Gatekeep, a new industry platform designed to strengthen collaboration, knowledge sharing, talent development, and industry engagement across Pakistan’s communications, marketing, public relations, media, events, digital, activation, and experiential sectors.
The official Press & Media Launch was held at City Talks, Habitt City, Karachi, bringing together industry leaders, media professionals, agencies, academia, community partners, and corporate stakeholders to unveil the vision behind PREDAXIS.
Positioned as a long-term industry movement rather than a one-time event, PREDAXIS aims to create stronger connections between industry, academia, communities, and future talent while fostering meaningful dialogue around the future of communications, marketing, media, public relations, events, digital, and experiential marketing.
PREDA’s Commitment to Industry Development
Opening the event, Ms. Shanaz Ramzi, General Secretary, PREDA, welcomed attendees and highlighted the importance of creating stronger industry platforms that encourage collaboration, innovation, and professional development.
She emphasized that today’s rapidly evolving communications landscape requires closer cooperation between public relations professionals, event specialists, digital practitioners, activation experts, brands, agencies, media organizations, and educational institutions.
Speaking on PREDA’s support for the initiative, she noted:
“PREDA was established to strengthen and elevate the communications ecosystem in Pakistan. PREDAXIS represents an important step towards creating meaningful connections between industry leaders, future talent, academia, and communities. By bringing diverse stakeholders together, we can collectively shape a stronger and more future-ready industry.”
Building a Stronger Industry Ecosystem
Speaking at the launch, Ms. Selina Rashid Khan, President of PREDA, emphasized the importance of industry collaboration and ecosystem development.
“The future of our industry depends on how effectively we collaborate, share knowledge, and create opportunities for the next generation. PREDAXIS has been established as a platform to bring stakeholders together and strengthen the ecosystem for long-term growth.”
Global Perspective on Industry Transformation
Ms. Frieha Altaf, Senior Vice President of PREDA, highlighted the growing importance of communities, collaboration, and adaptability in a rapidly changing world.
“The strongest industries are built through connected communities, shared learning, and meaningful collaboration. The future belongs to those who create opportunities for others, invest in future talent, and embrace change as a catalyst for growth.”
The Vision Behind PREDAXIS
Presenting the vision behind the initiative, Asif Memon, Founder of PREDAXIS, stated:
“PREDAXIS is designed to become a catalyst for industry conversations, partnerships, talent development, and innovation. Our objective is to create a platform where opportunities, knowledge, and relationships can thrive across the entire ecosystem.”
Strategic Partner Announcements
During the launch, PREDAXIS announced its founding ecosystem partners:
- Pakistan Advertisers Society (PAS) – Industry Partner
• Institute of Business Management (IoBM) – Academic Partner
• Padel Walay Loug (PWL) – Community Partner
• Ishtehari – Founding Partner
• Townevent – Official Online Registration Partner
These organizations join the movement with a shared commitment to advancing industry collaboration, professional development, and future talent engagement.
PREDAXIS Summit 2026
The launch also unveiled key details of the flagship PREDAXIS Summit 2026, which aims to become one of Pakistan’s leading platforms for industry dialogue and thought leadership.
The summit is expected to bring together:
- 250+ Industry Professionals
• 20+ Industry Leaders & Speakers
• 6+ High-Impact Panel Discussions
• Leading Brands, Agencies, Media Organizations, Technology Companies & Academic Institutions
• Senior Decision-Makers from Communications, Marketing, PR, Media, Digital, Events & Experiential Industries
Key Discussion Themes
PREDAXIS 2026 will feature bold and future-focused conversations addressing some of the most important challenges and opportunities shaping modern industries.
Keynote: Behind the Gatekeep: The Knowledge, Networks & Power That Shape Industries
Panel 1: Agency vs. Client: What We Wish We Could Say to Each Other
Panel 2: The Reputation Economy: How AI Is Rewriting Visibility, Trust & Influence
Panel 3: Influencers, Creators & The New Attention Economy
Panel 4: Events: The Experience Economy
Panel 5: The Business of Being Human
Panel 6: The Next Ecosystem
Roadshows & Future Talent Engagement
Beyond the summit, PREDAXIS will undertake a series of campus roadshows and industry-academia engagement initiatives designed to inspire, educate, and connect future professionals with industry leaders.
The initiative aims to engage:
- 5,000+ Students & Future Talent
• Universities and Academic Institutions Across Pakistan
• Emerging Entrepreneurs & Young Professionals
• Industry Experts & Corporate Leaders
The roadshows will focus on career development, leadership, mentorship, innovation, workplace readiness, and industry exposure.
Building the Future Together
PREDAXIS invites brands, agencies, educational institutions, professional bodies, media organizations, communities, and industry leaders to become part of a growing movement dedicated to creating a stronger, more connected, and opportunity-driven ecosystem.
The initiative believes that the future of the industry will be shaped not by individual organizations alone, but by the collective strength of partnerships, communities, and shared knowledge.