- The survey found that around 40% of adult Pakistanis use social media, with two-thirds of individuals under 30 being particularly active on platforms like TikTok, Facebook, and Instagram.
- Men in Pakistan use social media at a rate 10% higher than women, highlighting significant gender disparities in digital access and participation across the country.
- Earlier statistics support these findings, showing that platforms like TikTok, Facebook, and Instagram have millions of users in Pakistan, with TikTok alone having over 54 million users aged 18 and above.
This survey conducted by Gallup & Gilani Pakistan sheds light on notable trends in social media usage across the country, revealing key insights into how different demographics engage with platforms like TikTok, Facebook, and Instagram.
The data highlights that around 40% of adult Pakistanis are active online, with usage significantly higher among younger individuals, particularly those under 30. This age group, often referred to as digital natives, shows a much stronger engagement with social media compared to the national average.
One of the most striking findings of the survey is the persistent gender gap in social media usage. Men are reported to use these platforms at a rate 10% higher than women, indicating ongoing disparities in digital access and online participation. This gap reflects broader societal trends in Pakistan, where cultural and technological barriers continue to limit women’s presence in digital spaces.
TikTok Takes Lead Among Other Social Media Platforms
The survey’s findings are further supported by earlier data from DataReportal and NapoleonCat, which reported that Facebook had approximately 47.35 million users in Pakistan as of July 2024. Instagram followed with 17.30 million users, representing 8.1% of the population, while TikTok had a significant user base of 54.38 million adults, making up 38.9% of the adult population.
Overall, this survey highlights the evolving landscape of social media in Pakistan, showing not only the growing reach of these platforms but also the challenges related to digital inclusion, particularly for women.
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