- Eat Brands PVT LTD has partnered with Yolk Brands to bring the popular Dubai-based fried chicken chain, BonBird, to Pakistan.
- BonBird offers a modern take on the classic East London chicken shop, featuring a diverse menu of fresh chicken dishes, including buckets, burgers, wraps, melts, and rice bowls.
- This expansion into Pakistan is part of Yolk Brands’ broader strategy to grow its international presence, with plans for further expansions into Europe and Asia.
Eat Brands PVT LTD has entered into a strategic partnership with Yolk Brands to introduce BonBird, a renowned fried chicken brand from Dubai, to Pakistan.
This collaboration marks BonBird’s first foray into the Pakistani market, with plans to launch at least 12 locations across the country by the end of 2024.
BonBird, developed by the team behind the award-winning burger chain Pickl, draws inspiration from traditional East London chicken shops but adds a modern twist to the fried chicken experience.
The menu will include an array of options such as chicken buckets, burgers, wraps, melts, and rice bowls, all crafted with fresh ingredients to ensure high quality.
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This move is part of a broader expansion strategy by Yolk Brands, which has been making waves in the Middle Eastern food and beverage sector with its innovative concepts. Stephen Flawith, CEO of Yolk Brands, expressed confidence in the success of BonBird in Pakistan, citing the brand’s warm reception in Dubai and its growing international footprint, including future expansions into Europe and Asia.
The launch in Pakistan will be led by the founders of Eat Brands, who have already established a strong presence in the local market with ventures like Eggspectation Pakistan and Cue Cinemas Pakistan. Their combined expertise in entrepreneurship, food, and technology positions them well to redefine the fried chicken landscape in Pakistan.
BonBird’s entry into Pakistan is highly anticipated, with its first outlets scheduled to open in Q4 2024. This expansion not only reflects the growing demand for high-quality, locally resonant food brands but also highlights the increasing collaboration between regional and international players in the food and beverage industry.
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