Mothers love their children selflessly. Nothing in the world can compare their affection and admiration for their children. She is the support system that keeps families together and will go to great lengths to fulfill the needs of the children. Many a time sacrifices are made because, for her, children come first and that is why we must celebrate our mothers.
On this Mother’s Day, let’s celebrate the person we have become because of them. We came across 4 Pakistani Mother’s Day campaigns that are a beautiful tribute to mothers and all they do for us.
1 – Amreli Steels
Amreli Steels Mother’s Day ad compares a mother’s role to a strong wall that is a support and can always be relied upon. The ad is a tribute to all SOLID mothers that have proved their strength over time all the while without sharing their troubles.
Mothers make their children priority and thus strengthen their foundation over the years without expressing their troubles in the same way that the four walls of a room support a roof. They are truly one of the strongest pillars in our lives. Taking problems in their stride, they focus on nurturing becoming truly unsung heroes whose strength needs to be applauded.
Aaj ka #SOLID din tamam mazboot dewaaron, chahton aur sutoonon key naam
2 – Zellbury
Zelbury’s latest Ad features Iqra Aziz and her mother. In the ad, Aziz expresses how she shares a strong relationship with her mother and wishes to have the same with her child.
All children tend to have the strongest bond with their mothers, and so naturally, mothers hold great importance for us all. In times of distress or happiness, it is our mother who we wish to share everything with as their presence in our lives makes the most difference. We should be thankful to them every single day for raising us right and showering us with unconditional love.
This mother’s day, give her the tightest hug if you don’t have anything to see, but let her know that she means the world to you. Thank you to all the mothers for making this world a better place.
3 – Sunridge
The Sunridge campaign features Ayeza Khan. The ad reminds us of our loved ones, especially those we have lost forever. The ad begins with Khan holding her late mother’s dupatta, which makes her wish her mother was with her. She herself has become a mother now, but the daughter inside her still misses her mother immensely.
The ad highlights how no matter how old we grow or what stage of life we are at, the void of losing our mother echos in our hearts forever. This story is an ode to all those moms who live with us through our habits, thoughts, and words.
4 – Mezan Cooking Oil & Banaspati
Mezan’s mother’s day ad truly celebrates the special bond between a mother and her child. Their love is exceptional and innocent. No matter how far you go, you will always return home, and your mother will always treat you like her baby.
The ad shows a mother elaborately prepping and setting food for her returned son. Before eating, the two get emotional as to how when the child was a little boy, the mother would feed him, and today he has all grown up.
Mezan pays tribute to all the MOTHERS around the world. Their love and affection can also shine through in all special relationships everywhere.
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This event was a follow-up to the tremendously successful activation to celebrate “Surprise Day” on 27th February 2021 at the Amreli Steels Circle. The Chief Guest on that occasion was Mr. Murtaza Wahab, Advisor to the CM Sindh. Since its unveiling in April 2018, Amreli Steels Circle has become a must-visit location for photography in Karachi.
People from all walks of life are regularly seen taking selfies and making videos of themselves and their loved ones at the Amreli Steels Circle.