- Strategic Expansion: Al Baik Food Systems Company and Gas and Oil Pakistan Ltd (Go) signed an MoU, facilitated by the Saudi Ministry of Investment, to explore launching Al Baik restaurants in Pakistan as part of Al Baik’s global expansion aligned with Saudi Vision 2030.
- Economic Partnership: The agreement reflects Saudi Arabia’s focus on empowering national brands to expand internationally, with Go supported by a 40% stake from Saudi Aramco, highlighting Saudi Arabia’s commitment to economic diversification.
- Al Baik’s Popularity: Al Baik, known for its popular fried chicken and seafood dishes, is a cultural icon in Saudi Arabia and is expected to receive a positive reception in Pakistan, especially among expatriates and fans of the brand.
A significant partnership was formed between Saudi Arabia’s Al Baik Food Systems Company and Gas and Oil Pakistan Ltd (Go), facilitated by the Saudi Ministry of Investment.
The two companies signed a memorandum of understanding (MoU), aiming to explore opportunities for launching and operating Al Baik restaurants in Pakistan.
This agreement represents a major step forward in Al Baik’s ambitious global expansion, aligning with Saudi Arabia’s Vision 2030, which seeks to promote national expertise and boost exports by expanding the reach of Saudi brands internationally.
The signing event was held under the leadership of Saudi Arabia’s Minister of Investment, Engineer Khalid Al-Falih, with senior officials from both Saudi Arabia and Pakistan in attendance. This agreement reflects ongoing efforts by the Saudi Ministry of Investment to support the global growth of Saudi companies and strengthen the Kingdom’s presence in international markets.
Gas and Oil Pakistan Ltd (Go), a leading player in Pakistan’s oil and gas industry, is backed by Saudi Aramco, which holds a 40% stake in the company. This strategic partnership emphasizes Saudi Arabia’s commitment to economic diversification and the creation of new growth avenues in foreign markets, in line with Vision 2030.
The initiative underscores the importance of the Saudi Ministry of Investment in driving the Kingdom’s economic transformation, helping it become a dominant player on the regional and global stage.
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Al Baik’s Popularity and Success
Al Baik, a well-known fast-food chain, has become a cultural icon in Saudi Arabia and enjoys immense popularity across the region. Known for its unique fried chicken and seafood dishes, the brand has garnered a loyal following due to its high-quality food, affordable pricing, and quick service. The company’s expansion into Pakistan is expected to be warmly received, as there has been a strong demand for its products in South Asia, particularly among expatriates and frequent visitors to Saudi Arabia who have long appreciated the brand.
Al Baik’s rapid success in the Middle East has set the stage for broader global growth, and its venture into Pakistan is seen as a key move to tap into new markets while continuing to strengthen its international presence.
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