Ali Xeeshan is a phenomenal Pakistani designer who is known for extending his vision beyond fashion. In his latest campaign, the designer collaborated with pink warrior Asma Nabeel, a breast cancer survivor, to highlight the importance of women’s health on international woman’s day. It often happens that women’s health doesn’t receive its due attention in Pakistan, but the designer has finally taken up the initiative.
Why is Asma Nabeel the perfect fit for the campaign?
Asma Nabeel is the perfect fit for the #PardayMeinParwah campaign as the screenwriter, poet, producer and creative consultant who has fought cancer twice and is still very positive and ready to pose in front of the camera to spread awareness. The designer came out with a dupatta that reminds us to care for our health and, at the same time, safeguards our modesty.
The designer’s page posted a caption with a picture of Asma Nabeel that said, “Pakistan has the highest rate of breast cancer in Asia with over 85,000+ cases every year. The disease can be prevented if caught at an early stage, except their hesitation to check themselves becomes a barrier. Ali Xeeshan joined hand with the pink warrior; Asma Nabeel, to bring you a dupatta that not only reminds you to care for your health but also safeguards your modesty. #PardayMeinParwah ab zaroori hai!
Ali Xeeshan took it to his Instagram to speak about the matter. He said, “1 in every 9 women in Pakistan suffers from breast cancer, and almost half of them die every year. Ali Xeeshan collaborated with the pink warrior; Asma Nabeel, and brought to life a dupatta that reminds you to check yourselves while guarding your modesty. #Pardaymeinparwah”
Asma has extensively worked in the industry and is a mother of 2 young children.
1 in every 9 women in Pakistan suffers from breast cancer and almost half of them die, every year. Ali Xeeshan collaborated with the pink warrior; Asma Nabeel and brought to life a dupatta that reminds you to check yourselves while guarding your modesty.#Pardaymeinparwah pic.twitter.com/ppE3ojHnQ1
— ALI XEESHAN (@ALIXEESHAN) March 8, 2021
Previously, the designer executed a wonderful campaign which was admired by all. His bridal collection, Numaish X UN Women, won many hearts for its fashion film that depicted society’s ugly face. Most families collect dowry for their daughters, including all necessary items for a new home, even today.
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