- Fashion is witnessing a revolution with the rise of Urdu graphics and sayings, breaking cultural barriers with local fashion brands reviving urdu with a twist.
- Seven emerging Pakistani brands, including Manto, Sifar, Naqees, Bazazi, Harf, Khaak, and Soz, lead this movement, blending Urdu aesthetics with contemporary designs.
- From Manto’s rebellious designs to Sifar’s art-focused approach, these brands reshape modern style, celebrating diversity and empowering communities through innovative streetwear.
In the ever changing world of fashion, where graphic tees have long been adorned with English phrases, a revolutionary shift is taking place. Urdu graphics, phrases and sayings are now making waves, ushering in a silent but powerful revolution that transcends cultural boundaries.
The fusion of Urdu charm with the best of Eastern and Western fashion has become the hallmark of a new era in style. From t-shirts, hoodies to shawls and scarves, all are being printed with urdu phrases and writings. Within this burgeoning movement, seven local brands are emerging as pioneers, seamlessly blending the richness of Urdu aesthetics with contemporary designs. These brands are redefining the language of fashion in a way that speaks to the heart of a global audience.
Explore how these local fashion brands are rewriting the narrative of modern style with their unique blend of Urdu charm:
Manto
Manto represents a fashion brand originating from Pakistan that caters to individuals seeking a blend of the classic infused with a modern sensibility. It exudes a daring and unapologetically rebellious demeanor, characterized by bold and attention-grabbing designs. Manto takes inspiration from the poems and writings of renowned writers such as Allama Iqbal, Mirza Ghalib and more. The motivational poetry featured on shawls, scarves and the shirts provide encouragement.
Sifar
Sifar Official is born from a passion for redefining fashion norms. The brand believes in fashion as art, showcasing diverse influences in unique collections. Their commitment lies in quality craftsmanship, sustainability, and inclusivity. Sifar’s curated designs seamlessly blend classic elegance with contemporary flair, offering a customer-centric approach. Celebrate the beauty of diversity and the joy of fashion as an art form at Sifar Official with their quirky t-shirts and hoodies that have popular urdu sayings, phrases and metaphors.
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Naqees
Naqees is a Pakistani fashion brand centered on societal concerns leverages clothing as a channel for conveying meaningful messages. It signifies a novel intersection of fashion, cultural identity, and communication, embodying the essence of South Asian culture. Utilizing traditional textile traditions and techniques, the brand crafts contemporary streetwear that plays a pivotal role in the movement for societal transformation.
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Bazazi
Bazazi is an upcoming Pakistani streetwear brand which intricately weaves cultural norms and identities into their design philosophy, focusing on community empowerment through innovative approaches. Each collection tells a unique narrative, reflecting interconnected societal concepts. Advocating for sustainable fashion and community support, Bazazi embraces transparent practices. By utilizing streetwear fashion, they redefine and empower the rich tapestry of South Asian culture, honoring its artists, identities, triumphs, and stories.
Harf
Founded in 2022, Harf is a brand dedicated to reconnecting individuals with their roots, taking its name from Urdu’s ‘har-oof’ (حروف), signifying beginnings. Initially conceived to revive fashion, it also strives to popularize Urdu poetry and language among the youth. Harf draws inspiration from the profound impact of Urdu poetry, shaping its collections around untold narratives and unexpressed emotions. Offering a versatile product range, including customizable coats, unisex t-shirts, shirts, and scarves, each item narrates a unique story, inviting wearers on a nostalgic journey.
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Khaak
Khaak is another upcoming Pakistani streetwear fashion brand whose mission is to express the hidden and vague concept of streetwear along with the descriptions of our local language Urdu. Their concept encourages the people to step ahead with the same ascetic vibes and to recognize the long lost worth of Urdu. Khaak not only sets new trends for its customers but also portrays the true colours of our culture.
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Soz
This brand has managed to make a mark for itself amongst the rest of the upcoming brands paving a way forward for Urdu to become the new retro vibe for apparel. Not only clothes and scarves but they also have beautiful urdu poetry greeting cards, journals and notebooks.
Have any more local fashion brands to add to the list? Let us know in the comments below.
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