Farhat Kapadia Mehboob has over 12 years of experience in digital publishing, marketing and content creation. She was the Managing Editor of brandsynario.com, a digital publication under the aegis of the Synergy Group that covers brands across multiple categories. Whilst media marketing was the core, the portal expanded into entertainment, technology and lifestyle. In 2015, she also launched VeryFilmi.com an entertainment website for the Synergy Group. She is also responsible for the creation of ‘Syndicate’ an independent content creation company.

Over the course of time, being intricately involved with every aspect of these digital publications, she interviewed many industry leaders, created digital marketing content for campaigns and partnered with industry awards and events including the EFFIE Awards, CANNES LIONS ROAR and AD ASIA.

Farhat has served as a mentor on the Cannes Lions ‘SEE IT BE IT’ initiative that addresses gender imbalance in senior creative leadership.

She also served as a moderator at various events including the SZABIST Media Festival in February 2020.

“I am blessed to have met such amazing, competent and professional women in every industry that I have worked with at home and internationally. These women all play a role of a daughter, a sister, a wife, or a mother but also manage to be productive professionals and wonderful human beings and I am so inspired by them’ says Farhat.”

“They are the inspiration for WOW360.pk – I want to tell their stories and help others connect to role models.”