Every year, as International Women’s Day approaches, the world stops to reflect on the progress made and the long road still ahead. But this year at The Coach360, we wanted to do more than just reflect. We wanted to accelerate action and hand over the mic to women who are driving change!
With IWD 2025 calling for a faster push towards gender equality, we knew exactly where to look for inspiration – in the stories of women who are already accelerating actions. Women who, in their unique ways, are redefining industries, challenging norms and paving the way for generations of women to come.
Representation Matters
Change isn’t a massive breakthrough every year. It happens in everyday conversations, on playing fields, in studios, in factories, in meeting rooms – wherever women step up and say I belong in this space too. This is why The Coach360’s campaign wasn’t just about picking women from different industries, it was about choosing voices that truly embody the spirit of action.
Meet The Women Leading The Change
Mantahaa Tareen is a certified health and wellness coach. She helps people achieve balanced, stress-free lives through fitness, nutrition, and mental wellness. With international certifications, she focuses on preventive health and lifestyle transformation. Her wellness studio, based in Karachi, offers customizable programs for sustainable health and fitness.
Annie Arsalan is a seasoned professional with over 15 years of experience across HR, training, supply chain, and product development. She has excelled in global textile manufacturing, driving organizational growth through leadership and development programs. Certified in SHRM, NLP (ABNLP), and Situational Leadership, she brings expertise in HR operations and training.
Aqsa Muhammad is a seasoned midfielder for Karachi United Women’s Football team, bringing over 11 years of experience to the game. Aqsa has been a vital part of women’s football, showcasing skill, leadership, and passion on the field. She also represents Pakistan as a youth social ambassador for the Asian Football Federation. As part of her role, she is engaged with a number of workshops and programs that are focused on philanthropy, diversity and social development.
Aleena Akram is a passionate team manager at Karachi United Women’s team, committed to developing talent and encouraging a strong football culture. With a deep love for the sport, she focuses on skill development, teamwork, and empowering players to excel on and off the field.
Ayesha Pirwani is the CEO of WearKiswa, where she manages all marketing, procurement and operational responsibilities, leading the brand to success. Ayesha is an MBA in marketing, a Masters in Mathematics, and a UK-certified HR specialist. After working remotely for Canadian companies, she started WearKiswa to pursue her passion.
Farhat Kapadia Mehboob is the founder of Wow360 & CEO at Alphabyte Digital. She has led Brandsynario, launched VeryFilmi.com, and founded Syndicate, an independent content company. She founded Wow360.pk to highlight inspiring female role models. Her work spans global industry events like Cannes Lions and Effie Awards, showcasing her expertise in impactful communication.
Each of these women represent not just success but resilience. The kind that challenges the norms, changes landscapes and creates new blueprints for the future.
True empowerment begins by listening. It begins by asking the right questions and sparking a thoughtful conversation. And that’s what The Coach360 did. They asked these women what their biggest barrier to success was, what they think should be changed, or what can be done in a better way. The answers weren’t sugarcoated. They weren’t neatly packed with inspiring motivational quotes. They were raw and honest. Just how real change is, not comfortable.
Now, while these stories are powerful, they shouldn’t be rare. Significant barriers to gender equality still exist. However, The Coach360’s campaign showcases that progress is not only possible, but it is already happening. And the credit goes to the woman who refused to wait for permission, who created their opportunities, and who led with action, not just words.
It’s easy to celebrate Women’s Day, but real change? That takes consistent action, support and encouragement to keep pushing forward. So this Women’s Day, The Coach360 celebrates women who are driving change, making way for a better world for the women to come. Because when women rise, the world rises with them.
While Women’s Day is a day to celebrate and reflect on the progress made, it also serves as a reminder of the hard work that still lies ahead. As a women led community, we are committed to being a part of this transformative journey by empowering women around us – providing a platform for an equitable future. Let’s all pledge to accelerate action within our capacities because as they say charity begins at home.
Stay tuned to wow360.
