About WOW 360
WOW360.pk is a digital multi-platform publication and media company that provides integrated and updated news and information focusing on women, empowerment, diversity and impact.
From CEOs to homemakers, the contribution of women to Pakistan’s economy is as impactful as it is diverse. From stories that inspire to those that empower, we celebrate the positive contribution to community, challenge the traditional approach to beauty and highlight the outstanding. We focus on stories that celebrate positivity and feature social issues that create awareness.
Farhat Kapadia Mehboob – Founder, Publisher and Editor-in-Chief – WOW 360.pk
Farhat Kapadia Mehboob has over 17 years of experience in digital publishing, marketing and content creation. She has interviewed a wide spectrum of high profile industry leaders from Pakistan and overseas, developed digital marketing content for campaigns and partnered with industry awards and events including EFFIE Awards, CANNES LIONS ROAR and AD ASIA.
She was the Managing Editor of brandsynario.com, a digital publication under the aegis of the Synergy Group that covers the media and marketing activities of brands across multiple categories. Farhat also launched veryfilmi.com, an entertainment website for the Synergy Group.
In 2020 she founded WOW360, Pakistan’s leading publication on women empowerment, diversity, lifestyle and culture. It features a digital series, LEADHERS that highlights the success stories of women in leading positions in Pakistan and another series titled Impact Stories that showcases women who have broken gender stereotypes to create a wider impact on society. Wow 360 was a recipient of the Google News Equity Fund for highlighting underrepresented communities.
Farhat has collaborated with many women led initiatives including the British Council Women in Leadership Programme with SEED Ventures in 2023 and served as a mentor on the Cannes Lions ‘SEE IT BE IT’ initiative that addresses gender imbalance in senior creative leadership.
In 2020, Farhat also founded Alphabyte Digital, a boutique digital agency that provides creative solutions to businesses that typically do not have the expertise in-house.
With an MBA fro IBA in both Marketing and Finance, she also supports causes that impact society. She served as the President of her school alumni society, from 2020-2022 the OGS (Old Grammarians’ Society that works towards providing financial support for education. She is a fundraising coordinator for LKMWT , a non- profit working towards the welfare of under privileged families and a member of the non- profit SRSC that provides rehabilitation for special children.
Farhat is a mother of two young adults and pursues her passion for plants, photography, travel, film and clothing design,
WHAT WE DO
WOW360.pk is a digital multi-platform publication and media company that provides integrated and updated news and information focusing on women, empowerment, diversity and impact.
From CEOs to homemakers, the contribution of women to Pakistan’s economy is as impactful as it is diverse. From stories that inspire to those that empower, we celebrate the positive contribution to community, challenge the traditional approach to beauty and highlight the outstanding. We focus on stories that celebrate positivity and feature social issues that create awareness.
Pakistan ranks, as one of the lowest countries on the Global Gender Gap Index. It is the 5th most populous country in the world with a 50 % female population. Despite the vast amount of talent, there is underutilized potential due to lack of equal opportunity, access to information and education.
Through our platform we hope women can find information that will inspire and add value to their lives through role models, resources and connectivity.
You provide value and inspiration. We celebrate YOU!
MISSION STATEMENT
Inspire to Aspire!
Inspiring women to become independent, confident and impactful
WHAT WE OFFER
- Articles
- Opinions and stories of industry experts
- Reviews
- News and information
- PR Platform
- Content marketing
- Directory
- Product launches, events and Promotion
- Social Media amplification
After publishing the content, WOW360 offers its expertise in social media promotions. This includes structuring social media campaigns by allocating a certain campaign budget in the best possible manner.
Our social media experts, search engine specialists and strategists have extracted extraordinary results from social media campaigns in the past and will use it to give the best possible results.
FOR THE ADVERTISER
We provide the advertiser a range of digital opportunities to showcase their offering and highlight the messages and communication. From online banners, advertorial articles, brand related videos, digital products and more, there a number of ways to stand out and reach the decision makers.